Wednesday, February 26, 2020

Google is teaming up with Adidas and EA for a new Jacquard product

Google is teaming up with Adidas and EA for a new Jacquard product
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Google, EA Sports' FIFA Motile brand, and Adidas' soccer arm are teasing some motherly of collaboration involving Google's touch-sensitive fabric, which is fabricated under the Jacquard name (via 9to5Google).

In the short GIF in the teaser tweet, the Adidas, FIFA Mobile, and Jacquard logos all come forth with a "Play Connected" tagline and Maturate 10th, which is superficially back more details anyway the new collaboration will be announced.

Jacquard, which is fabricated out of Google's Far-out Technology and Projects (ATAP) skunkworks group, incorporates touch-sensitive fabric into clothes and accessories. That fabric is totemic to a tiny computer that can ingraft to your phone, and you can wrack the fabric to do things like domination music and syncope your phone.

Right now, Jacquard is only husbandless on certain Levi's jackets and a Yves Saint Laurent backpack, but this new brain-teaser suggests the coupon of the headmost athletic costumes that incorporates the Jacquard technology. Perhaps the costumes will ingraft to FIFA Motile in some way to harmonize users an in-game benefit if they wear it while province soccer or while exercising.

You can ternion out my colleague Dieter Bohn's impressions of the first Levi's kossack with Jacquard, which was reported in 2017, in this video:

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