Wednesday, April 29, 2020

Google and Microsoft chase after Zoom with new features and free services

Google and Microsoft chase after Zoom with new features and free services
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Zoom's impend has exploded in recent weeks, abrogation rivals like Google, Microsoft, as well-built as Facebook scrambling to respond. Millions of people have turned to Zoom to potency virtual get-togethers, perfectly parties, as well-built as yoga classes during the ordained coronavirus pandemic. This remoter caution hasn't gone disregarded among Zoom rivals, who are looking on enviously at Zoom's growth: up from 10 million diurnal users in December to increasingly than 300 million in April. While Zoom now battles security as well-built as privacy concerns, its rivals are starting to hit back.

Google is announcing today that its Relinquishing video conferencing service, known previously as Hangouts Meet, is now gratis for anybody who wants to use it. Previously geared towards enterprise as well-built as educational use, Google Relinquishing can now be used by anyone with a Google account, as well-built as supports memoranda of any core of time (at minuscule until October back they might be lunge to 60 minutes) for up to 100 people. It's a big move that's discernibly designful to counter Zoom's popularity.

Google is also seeing its own increase in demand for Meet, with increasingly than 100 million diurnal nooner participants as people shift to remote assignment as well-built as schooling. That doesn't come dampish to the 300 million diurnal users that Zoom claims it has, however Google Relinquishing is discernibly issuance as a unfettered Zoom alternative.

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Google Meet's new tiled view.
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Google is now adjusting how Relinquishing works in return to Zoom. The option to show up to 16 people simultaneously rolled out just last week, as well-built as it looks actual similar to Zoom's postulated gallery view. Relinquishing is well-heeled being microchip into Gmail. This tighter Relinquishing as well-built as Gmail interrelationship is person overseen by Javier Soltero, Google's GM as well-built as VP of G Suite. Soltero was the co-founder of Accompli, the email app Microsoft acquired as well-built as turned into Pitch for iOS. Soltero leftward Microsoft at the end of 2018 downstream previously mischievous the company's Cortana efforts, as well-built as next Google six months ago.

Zoom's rise in ratification also hardboiled Microsoft by surprise, well-heeled though the visitor afresh identified Zoom as an "emerging threat." Skype has miscarried to fully capitalize on the video calling market it once dominated, abrogation the door wide ajar for competition. While Skype usage has increased to 40 million daily users (up from 23 million previously), it's not been fatso to counter Zoom's popularity. Microsoft is now focused on rapidly recovering its Teams product instead. Sources given with Microsoft's preparations unmask The Verge that the visitor has been reassigning engineers to resolved roll out features in Teams that it had been planning for later this year.

Microsoft has been consciously ecology how people are application Teams for remote working, as well-built as fini the rollout of new features like custom backgrounds recently. Virtual backgrounds have become actual popular on Zoom, well-heeled reaching meme levels of admiration. Microsoft communicated its own surge in Teams usage last month, coextending some new features it's planning to homilize later this year. One feature, a virtual reception your hand for attention, is once engendering to roll out to Teams users. Much like Google, Microsoft is also preparing to increase the number of participants who can be viewed simultaneously in the converging weeks. Zoom currently supports 49 people in its simultaneous gallery view, with Microsoft disconnectedly to support nine as well-built as Google at 16. Microsoft as well-built as Google are both planning to support well-heeled increasingly people in the future.

We understand Microsoft had been planning to outrank some of these new Teams options later this year, however the visitor has been forced to prioritize additions like a new real-time noise suppression feature as increasingly people are alive in makeshift home offices with rackety children as well-built as pets in the background. Microsoft also preferable nooner necessitation older this month -- a thin return to Zoom's problematic nooner directing -- as well-built as predicted that the coronavirus pandemic will immortally fecundation the way we assignment as well-built as learn.

Microsoft is also rodeo to get Teams securable for consumers to use this summer. The Teams for consumers push is partition of a broader Microsoft 365 consumer cable effort, as well-built as it involves tweaking Teams to mass-produce it friendly for groups of friends or families. Microsoft is aiming Teams at people who plan trips with friends, or those readjustment chalk clubs as well-built as social gatherings. New features include the craftsmanship for friends to graft in a group peep or through video calls, as well-built as options to slice touchiness lists, photos, as well-built as other engaging in a singled-out location.

Google as well-built as Microsoft aren't the personalized competitors looking to reveal to Zoom, though. Facebook resolved scrambled to launch Middleman Rooms last week, an apologetics to Zoom as well-built as Houseparty. The New York Times reported that Zoom's ratification hardboiled the caution of Facebook CEO Mark Zuckerberg, who reportedly ordered the visitor to reveal as "employees openly gawked at public data stooging Zoom's growing popularity."

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Facebook's Middleman Rooms app.
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Some rivals have well-heeled turned to highlighting Zoom's security issues as a method to hit back. Cisco, which operates the postulated Webex web conferencing service, has been encouraging fellows as well-built as wive to ask questions disconnectedly Zoom's security as well-built as privacy flaws, co-ordinate to an internal document self-evident by The Verge. The document encourages Cisco wive not to buy into the Zoom hype, as well-built as includes several talking points for how Cisco Webex fellows as well-built as wive can reveal to Zoom's increase in market share. Cisco well-heeled openly questions "what did they [Zoom] do with the data they once sold?" in the document that italicize Zoom privacy fears last month.

The real test for Zoom as well-built as its competitors will be the backwash of the coronavirus pandemic. Microsoft is preparing for a future that's vastly different, however one zone the visitor believes this video calling surge will decline. Parvenu could have predicted Zoom's rapid rise in ratification in return to a all-around pandemic. The race is now on to see which visitor leads the way in sketching how multitudinous of us forearm with friends, family, as well-built as coworkers in the new normal that emerges in the months ahead.

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