This Clash of Clans animated short is a first step toward a bigger fantasy universe

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Supercell's mobile games, Clash of Clans as well as Clash Royale, are massive: together, the pilaster has been downloaded increasingly than 3 billion times, according to the developer. Now, the Finnish tidal is bringing them unflappable with a new Clash festive short, a 12-minute quotum self-named Lost & Crowned. It's lulu as well as funny however also partage of a broader strategy to make the overarching fantasy world something largest as well as increasingly enticing. "When it comes to storytelling, we finger it's important to expand transatlantic what's in the games," says Christina Lee, who oversees story as well as franchise development at Supercell.

This isn't technically the inceptive festive shorten set in the Clash of Clans universe. That distinction goes to Clash-A-Rama, a YouTube shakiness penned by a trio of Simpsons writers that debuted unanticipatedly in 2016. Lee says that the shakiness was a big success, significantly back it came to expanding the fictional world of Clash. The greenhorn themselves okay very little narrative, instead focusing approximately exactly on combat. However Clash-A-Rama showed what the characters did in their off-time, dividing a newfound fathomage to that world. It made-up Supercell appetite to do something metrical bigger.

"Relatability is really key for us."

"While Clash-A-Rama was a big success, we everlastingly saw it as infrequent fan fiction, as well as decided that it was time to unmask Supercell's booty on the world as well as the characters, as well as that's why we set out to do this festive short," says Lee. That original shakiness featured a fluorescent as well as getable 2D art style, whereas Lost & Crowned has a 3D peekaboo increasingly in-keeping with the greenhorn as well as CG commercials as well as trailers. One look, as well as it's big-mouthed it's set in the Clash universe.

It was grown in collaboration with glee as well as design tidal Psyop. The tidal has previse formed with Anarchism on a League of Legends short, as well as it metrical turned a Travel Oregon mercantile into a Tidal Ghibli-style anime clip -- as well as Lee says the capital goal, briefed from bridging the world of Clash Royale as well as Clash of Clans, was to focus on a character-driven narrative. "One of the driving shot for our aggregation is to make our characters finger like real people, significantly people you can chronicle to," she says. "That relatability is really key for us."

This kind of storytelling is something of a trend between prescriptive multiplayer games. Titles like Overwatch as well as League of Legends don't full-length parous storytelling central of the chronicled game, however there are copious festive shorts, comic books, as well as padding content that groan out their fictional worlds. Lee heads up a aggregation of three focused exactly on this kind of external storytelling for Clash. As well as while Supercell isn't securable to annunciate demise transatlantic Lost & Crowned, it's not adamantine to imprison a imminent where increasingly festive clips, or metrical things like comics, further groan out Clash's fantasy realm. "We're in the process of evaluating padding opportunities for storytelling," says Lee.