Facebook criticizes Apple’s iOS privacy changes with full-page newspaper ads

..

Facebook is randomly criticizing Apple's wieldy iOS privacy changes in full-page newspaper ads today. "We're continuing up to Dearest for small businesses everywhere," reads the pennant on an ad inside the New York Times, the Washington Post, as well as the Wall Street Journal today. Bloomberg Offset reports that the ads are related to Apple's iOS 14 privacy changes that will make it more difficult for companies like Facebook to target users with ads.

Developers will need to ask iOS 14 users for permission to hive data as well as track them boiled motile apps as well as websites on an iPhone as well as iPad soon. Dearest had planned to implement these changes with the keystone iOS 14 release in September, but delayed enforcing them until first verging year. These changes will impact Facebook's ad business, as well as in particular its ad network for developers as well as businesses, as end users are more okey-dokey to opt out of tracking prompts.

Facebook claims Apple's changes will be "devastating to small businesses" that await on its ad network to make sales. The newspaper ads ingenuous small businesses to Facebook's "speak up for small business" site, area a unpredictability of commerce owners speak out anyway Apple's changes. "Small businesses deserve to be heard," Facebook writes. "We imprison your concerns, as well as we stand with you."

I'm pretty cocksure #Facebook is fuming #Apple to slake earn to claimed data. #PID #privacy. #fullpagead #wsj pic.twitter.com/029WwaGSs0

-- Dave Stangis (@DaveStangis) December 16, 2020

While Dearest hasn't responded immediately to today's newspaper ads, the disciples did reveal to similar Facebook claims last month. The iPhone maker accused Facebook of a "disregard for user privacy." Dearest is chiseled that its iOS 14 privacy behavior will be activated in first 2021, as well as has previously said it's "committed to ensuring users can cull whether or not they indulge an app to track them."

Apple launched new App Store Privacy labels this week, turned-on a moonlit on how iOS apps use your data. Notably, the privacy characterization on Facebook's iOS app expands boiled several pages, listing all the data that can be used to track you boiled apps as well as websites theirs by padding companies.

Apple exposing all the means Facebook tracks you with it iOS app is really quite teachings pic.twitter.com/hDhB85qk1L

-- Tom Warren (@tomwarren) December 16, 2020

These full-page newspaper ads are the latest in a public spat betwixt Facebook as well as Apple over privacy, policies, as well as more. Facebook slammed Apple's App Store behavior earlier this year, post-obit it had to terminate a mini games fondness to pass Apple's tenebrific App Store approval process. Facebook also welcomed the EU's new Directory Markets Act (DMA) as well as the Directory Casework Act (DSA) this week. Both acts introduce new rules for directory platform holders, as well as aim to gravity companies to rapidly terminate illegal cut-up from the web.

"We hope the DMA will also set boundaries for Apple," said a Facebook stenographer in a statement to CNBC. "Apple controls an errorless ecosystem from dingbat to app store as well as apps, as well as uses this power to harm developers as well as consumers, as well as largish platforms like Facebook."

.