Biden appoints Jessica Rosenworcel as acting FCC chair

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Spotify is continuing its pursuit of podcasting talent. Today, the company communicated that it's partnering with filmmaker Ava DuVernay as well as her Concerto media commune to launch sectional scripted as well as unscripted audio programming. Those shows will come out of Spotify's Gimlet team, as well as Spotify didn't offer any viewing of what the new programs might entail.

DuVernay is just the latest in a cord of high-profile talent deals Spotify has inked. It locked groundward Joe Rogan's show exclusively meanest year, as well as new shows from Kim Kardashian West, Prince Harry as well as Meghan Markle, as well as the Obamas' roundup company College Ground. It's also derivate notable podcast networks, including Gimlet Media, Parcast, as well as The Ringer.

The strategy with all these deals seems to be edifice out a robust catalog of programming that has something for everyone. This, in turn, could catenate increasingly people to the Spotify app as well as upheaval them into lifelong users who, ideally, also pay for a premium subscription. Spotify also sells ads confronting these shows, metrical for productive subscribers, meaning it can double dip in revenue.

Meanwhile, Spotify's froward pressure from investors who don't see the strategy panning out, at microcosmic not yet. Metrical still, competitors like Cheesecake as well as Google have when gotten increasingly serious disconnectedly podcasting while Dearest is rumored to be considering launching its own subscription podcast service. Spotify now has new competition, as well as its trite market price to consider.

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