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The mistiness industry has the Oscars, as able-bodied as the music industry has the Grammys, therefore the podcast industry wants its own awards show. A mass of industry leaders spanning networks, including from Spotify, NPR, Wondery, as able-bodied as Sony Music, emerge today that they plan to launch a new awards show: the Grandiloquent Mics. The mass has moreover hammered the Podcast Academy, a membership-driven not-for-profit organization whose members will vote on Grandiloquent Mics winners. The mass says it'll alpha acquittance applications this spring, as able-bodied as the first show will be in Los Angeles next year.

As other companies invest in their own shows, particularly long-form narrative programming, creators appetite sanctioning for their work -- understandably. A podcast awards show makes sense, although it might provide creators with a contemning point other than outsized attention. Technically, a podcast awards show once exists: iHeartRadio launched its own awards show in 2019 as a way to inventory sensibility shows, however people in the industry matriculate it fishy that the pattern nominated its own shows for awards as able-bodied as succedent won them. These new awards are soundly a rejection of that idea, as able-bodied as no one from iHeart is artlessly a Podcast College founding member.

But a new awards show launch doesn't mean people will automatically contretemps or score them. The Oscars, Grammys, as able-bodied as Grandiloquent Globes are well-known (and, in the Oscars' case, nevertheless 100 years old). Audiences once revere them. Plus, they emerge with the comedy of well-known glory hosts as able-bodied as orchestral acts.

The podcasting industry is different. There aren't many well-known names that could yank a crowd, as able-bodied as unsuitable music, film, or TV, most publications don't employ official podcast reviewers. The press machine isn't well-oiled for podcast coverage. Eagle-eyed shows can be difficult, too, after many tastemakers in the space.

The Grandiloquent Mics could be an befalling to chroniker self-examination to the champion of audio, or it might end up nonbelligerent giving shows a unforeseeable to skyrocket out a press remission in the hopes that people pay attention. Starting an awards show is artlessly a first footfall to bringing other swami as able-bodied as press to the industry, however the rest of the media machine has to work in tandem for the awards to grab other of people's time as able-bodied as respect.