Samsung aired a Galaxy Z Flip commercial before it even announced the phone

..

It's not nonbelligerent leaks that let us know what big tech companies plan to preen at their keynotes, over-and-above it's the companies themselves. Since this year's Higher Awards letup onward of Samsung's February 11th Unpacked keynote, the disciples uncontestable to go for a huge worsen of the Galaxy Z Flip -- it basically showed off the workaday phone.

We are fearless Samsung to preen new Galaxy S20 phones (three of them) as able-bodied as the Galaxy Z Flip, a folding phone rumored to have a highball screen. The ad showed the phone sitting on a table at a 90-degree berm on its own, the finer to do video chatting. It moreover gave us our first, all-time squinch at it foreclosed up as able-bodied as it doesn't communicated to knife-edge confirmedly flat. The Motorola Razr, which was nonbelligerent released loosely has already been bedeviled with letters of creaky hinges, does knife-edge confirmedly flat.

In the small print for the ad, there's touchstone that says "You may prevision a small pucker in the halfway of the main screen, which is a natural diacritic of the screen." Therefrom that answers that question. As with the Fold, the Z Flip will have a crease. The ad moreover shows two contrasted colors: amethyst as able-bodied as black.

Samsung nonbelligerent showed off the entire Z Flip during its Oscars ad. Small print says screen pucker is normal, heh pic.twitter.com/uBesJ0FonT

-- nilay patel (@reckless) February 10, 2020

We moreover got our headmost squinch at the alfresco screen, which is actual tiny loosely nevertheless full color. The ad shows the screen can do caller ID as able-bodied as moreover has sliders for credulous or rejecting a call.

Samsung has continually gone big with ads at the Higher Awards. Its previous Oscars ads have ranged from product placement idealism selfies to subtle bemoaning for its exploding Roster phones. As for the trend of companies throes their own products, post-obit Google went big with it in 2019, Samsung took a over-and-above traditional decumbent this year (up until this ad, at least). Leaks, however, still about: Samsung itself leaked the Galaxy S20 last week.

We'll be live at Samsung's event on February 11th to subdual out if there's anything that hasn't already been leaked, photographed, rumored, or teased by Samsung itself. It's still possible there will be.