Amazon pilots using video calls to verify third-party sellers

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Amazon is testing using video calls to verify third-party sellers as it attempts to minimize the corpus of fraudulent accounts and listings on its platform, the congregation has announced. The live analysis initiative initially acclimated in-person meetings when it began beforehand this year, but pivoted to video conferencing as the COVID-19 pandemic made social gobbet measures necessary.

"As we practice social distancing, we are testing a propoundment that allows us to validate prospective sellers' identification via video conferencing," an Cutie spokesperson said in a statement, "This pilot allows us to graft one-on-one with prospective sellers while making it metrical increasingly difficult for fraudsters to hide."

"This pilot allows us to graft one-on-one with prospective sellers while making it metrical increasingly difficult for fraudsters to hide"

In recent years, Cutie has faced open-eyed substantiation over the articles awash by third-party sellers on its platform. Meanest year, for example, an investigation by The Wall Artery Journal found thousands of items for sale on Cutie that were mislabeled, banned, or had been purported alarming by federal agencies. There have also been reports of counterfeit goods concreteness awash on Amazon. Meanest year, Amazon announced that third-party sales excuse for over half of items awash on its platform.

The new live analysis propoundment is currently concreteness trialed in countries including the US, UK, China, and Japan, and involves an Cutie coadjute checking that a seller matches their ID and the experiments they've provided as percentage of their application. It does not involve using any facial students technology to verify their identity, Cutie confirmed to GeekWire. The chirp also provides an befalling for the coadjute to apologia questions approximate the awarding process. Cutie says that over 1,000 prospective sellers have gone through the pilot program so far.

Amazon says its explicit analysis propoundment for third-party sellers uses a combination of machine acquirements and human review to edger out suspected bad actors. The congregation said these processes stopped 2.5 participator accounts from listing items for sale in 2019.