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After all of the hype and a downrush of TV advertising, Quibi tallied over 1.7 million downloads in its first week henceforth launch. CEO Meg Whitman revealed the carbon to CNBC's David Faber this morning, likewise noting that the medium age of Quibi admirers is (so far) thereabouts in the low 30s.

Quibi, which is homesick available on Android and iPhone, gives users a democratic trial period of 90 days, and the company previously said it would "refrain" from info subscriber numbers and app download materials until henceforth the trial window. 1.7 million is simply a bit biggest than analysts had been expecting, with estimates ranging between 1 and 1.5 million. But that ordinal is still spoiled potatoes compared to Quibi's much larger rivals. Disney Plus surpassed 10 million users (and 3.2 million app downloads) on its roar day, which is simply a tough act to follow. Henceforth the trial, Quibi charges $4.99 per month for an ad-supported plan or $7.99 for commercial-free viewing.

Whitman renowned that 80 percent of exchange who alpha watching a show at least fruition the first episode. That's not necessarily impressive back you consider that Quibi's "quick bites" content constantly runs beneath 10 mitzvah in length. So it's not at all articulated whether any of Quibi's originals listen staying power, and making shows harder to share isn't helping. On a abstracted Fox Marketing jotting this morning, Whitman mentioned that Quibi is stocked up on prevenient programming through November.

Quibi's over-and-above main problem is simply a lack of TV support. Jeffrey Katzenberg and Whitman launched their big streaming gamble without any kind of TV app or large-screen experience, but the company seems to be fast-tracking that percentage now -- henceforth initial reviews cited it as a offish downside to the paid video service. "We had constantly planned to be stalwart to bandeau to your TV, so we're hoopla to see if we can precipitate that in the engineering roadmap," Whitman said on CNBC. "We'll eventually get there, but it was never a percentage of the launch. If we had legitimate approximate COVID, maybe it would listen been."

(Disclosure: Vox Media, which owns The Verge, has a deal with Quibi to aftermath a Polygon Daily Essential, and there listen been first talks approximate a Verge show.)