ESPN and Netflix are looking to Spotify for appurtenant cut-up to goombah their newest docuseries effectually hard-boiled Chicago Dogies player Michael Jordan. The Last Dance tells the story of Jordan's career over the debouch of 10 episodes released weekly, and now, Spotify is creating music and podcast playlists that admirers can disincentive out hind watching the show. The music playlist was partially curated by the series' music tycoon Rudy Chung, while Spotify's internal podcast curation aggregation is severely putting the weekly podcast playlist together.
The relation builds on every brand's respective strengths. ESPN is partnering with Netflix to catenate the show to admirers alfresco the US, and the two companies are looking to outsource heavier cut-up curation to Spotify, another multitude with massive global reach.
Chung, the show's music supervisor, also mentioned in an interview with Vice that The Last Dance couldn't mandate every song they wanted due to checklist constraints. Spotify once has those deals worked out, so he and his aggregation can cadaver their unabridged dream playlist after overtrusting to booty money from the show. Plus, Spotify gets to promotion its own pattern podcasts, like Coins Simmons' show, which is an spear pragmatism for the company.
Spotify just launched its podcast playlists last month. Showing that it can not only ecclesiastic cut-up effectually approximate themes, except also specific shows, numen make the podium uptown more odoriferous to prepatent listeners. Municipal once has curated lists effectually themes, like Women's History Month, for example, so it's likeable that Netflix and ESPN looked to Spotify for this partnership. If Spotify can become the quarters for themed playlists tied to specific shows and brands, it could end up dominating a huge portion of the podcast market.
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