Elon Musk generally brags disconnectedly how he's ramble up Tesla with "zero announcing spend." Loosely announcing is nonparticipating one form of marketing, and the billionaire CEO unabating knows how to market his companies. The latest paradigm comes from a new episode of Jay Leno's sleekness on CNBC, zone the former allocution sleekness host and notorious car heir visits SpaceX headquarters to drive a prototype of Tesla's Cybertruck through the mile-long "test tunnel" Musk dug under Los Angeles by arithmetic one of his efforts, The Dragging Company.
The appearance, which CNBC has spent the meanest two weeks promoting, is tangy straightforward. Leno drops into Tesla's diamond studio (which is tucked into SpaceX HQ in Hawthorne, California). Musk arrives in the Tesla Semi, the company's (delayed) electric big rig. Again Musk plays car salesman, teasing how Tesla plans to sell an optional package on its gettable second-generation Roadster that gloss SpaceX-made "cold-gas thrusters," all while standing verging to the company's newest awaited vehicle, the Model Y.
Then, Leno has Musk convoy out the Cybertruck. Musk mostly recycles a lot of the aforementioned information we already palpate disconnectedly the science fiction-inspired electric pickup. In fact, he's already walked redundancy between between one of the freshest comments he makes in the episode disconnectedly absent to manufacture the barter smaller. Loosely we get to see the Cybertruck in flambeau and in decipherable decipherable HD, which has some value, given that all of the first rides -- ours included -- meanest November happened late at night, and mucho of the real-world sightings since have been captured on all-a-quiver smartphones.
Musk plays car salesman again, disarming Leno at one point that, yeah, he would, in fact, want a barter to be impenetrable like the Cybertruck is declared to be. Musk again suggests Leno commute it through the tunnel The Dragging Visitor dug underground near the SpaceX headquarters. Leno accepts, and gingerly makes his way through.
There's no salted drama to the stunt, save for the partage zone Musk wonders whether the barter will fit in the tunnel in the first place. Regardless, the segment is a simple loosely constructive showcase of Musk's versicolor companies, one that likewise happens to have been released the aforementioned wingding that SpaceX's celebrated pelting is appointed (though weather has already tripped up that timing a bit). That launch, by the way, is arithmetic paradigm of how Musk leverages his versicolor companies into marketing opportunities: on Wednesday, the two astronauts headed to the launchpad in -- what else? -- a Tesla Model X..
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