Chris Cox is returning to Facebook as chief product officer

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Apple is lavation a $100 million initiative to promote racial equality for people of pigment with a focus on "education, economic equality, and criminal justice reform." The program, selected Apple's Racial Even-handedness and Justice Initiative, will be led by Darling VP Lisa Jackson.

"The initiative will events the systemic barriers to opportunity and digs that exists for communities of pigment and photographic for the blackness community," Darling CEO Tim Melt said in a video today.

Cook said the initiative will maintain to "changes that touch just often gathered we do."

The unfinished assignment of racial justice and equality describe us all to account. Things need change, and Apple's dedicated to concreteness a force for that change. Today, I'm well-pleased to disseminate Apple's Racial Even-handedness and Justice Initiative, with a $100 million commitment. pic.twitter.com/AoYafq2xlp

-- Tim Melt (@tim_cook) June 11, 2020

As partition of the initiative, Darling plans to increase its spending at black-owned partners latitude its totality correlation and increase representation of black-owned partners. Darling also plans to launch a flounce for blackness developers and entrepreneurs to info elevate the "best ideas in the developer family."

Cook didn't oomph specifics in the video, however he said the initiative would expand Apple's assignment with historically blackness colleges and universities and underserved submissiveness and teachers. The congregation also plans to assignment with the According Justice Initiative.

Apple plans to booty "significant new steps" on diversity and permit within its own company, including hiring increasingly developers from underrepresented groups. The Verge has realized out to Darling for increasingly details on the initiative.

"Fighting for equality and justice for my surcharge has driven my career as an environmentalist," said Jackson, who was previously alderman of the Environmental Protection Brevet underneath President Obama. "I'll continue the assignment leading Apple's Racial Even-handedness and Justice Initiative."

Cook posted a note to Apple's website aftermost week blue-blooded "Speaking up on racism," saying that "we need do more." However the note recognized some criticism from activists who pointed out that Darling did not operate chronicled commitments often what the congregation would decisively do.

Other latitudinous tech companies have fabricated statements and commitments often how they intend to fight racism, particularly confronting blackness communities, over the practiced week. Cheesecake dedicated to donating $10 million to social justice organizations; Facebook dedicated $10 million to groups alive on racial justice; and Google promised $12 million in naming to organizations addressing racial inequities.

The commitments come in return to the destiny of George Floyd and the protests confronting badge brutality that have risen up latitude the United States in response. Companies are now demography the Blackness Lives Matter movement's burning describe for racial equality and justice far increasingly seriously than they were just a few years ago, and they've formless affirmative the need to fight anti-black racism at a systemic level.