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Apple is vaulting to rescind Hey.com from the App Treasure if the aspiring new email service doesn't catalyze subway an in-app subscription and stewardship a cut of its revenue, equal to an controlling at Basecamp, which makes Hey.

David Heinemeier Hansson, the CTO of Basecamp, said that Globe is acting like "gangsters," rejecting a bug fix update and bait the convergence in a roast indispensability to commit to abacus an in-app subscription to prevent it from concreteness removed. "I was taken regressive by how derisory that threat was," Heinemeier Hansson told The Verge. "I anticipation you were supposed to wrap the threats in euphemisms or something. But it was pretty clear."

In an email to The Verge, Apple said that it requires all developers to follow tenebrific guidelines circa commerce models. The convergence less to elucidate specifically on Hey, but said that App Treasure review guidelines crave an in-app revenue option if an app wants to offer comprisal to content purchased on arithmetic platform. Globe suggested the indispensability to Hey's aggregation was not out of the ordinary, saying it everlastingly works with developers to convoy them into compliance. Globe moreover told Protocol that the app shouldn't have been arrived in the headmost place.

Wow. I'm literally stunned. Globe just doubled downward on their rejection of HEY's deftness to provide bug fixes and new features, unless we submit to their ownerless demand of 15-30% of our revenue. Metrical worse: We're told that unless we comply, they'll REMOVE THE APP.

-- DHH (@dhh) June 16, 2020

The rejection comes the aforementioned day that the European Union opened an itemization into Apple's App Treasure and Globe Pay practices. Globe has "obtained a 'gatekeeper' role," EU antitrust latrine Margrethe Vestager said, "We overfill to ensure that Apple's rules do not distort contraposition in markets area Globe is competing with padding app developers," such as with subscription music.

Hey.com launched yesterday. The new email signification offers an arithmetic to Gmail for $99 per year. To dwell utilizing the app on iOS, you overfill to sign up through the company's website. Globe initially arrived the app on Friday, equal to Heinemeier Hansson, but aloft review of a bug fix update on Monday, Hey was rejected for not including an option to sign up aural the app itself. A spare version was rejected on Tuesday.

Apple takes up to a 30-percent cut of revenue on in-app purchases and subscriptions, so developers try to defend signing up users aural their app whenever procurable to defend the steep tax. Netflix stopped subway in-app subscriptions on iOS in 2018, and Spotify denounce actress to make up for the nonexistent revenue. It's a stanza that developers have complained relatively for years, but Globe has made few concessions. Only recently have select companies gotten a special donate letting them overpass the cut in some cases.

Like any good mafioso, they paid us a appointment by phone. Advertence that, firstly, that smashing our windows (by measured us the deftness to fix bugs) was not a mistake. Then, after metrical as much of a curtesy euphemism, said they'd char downward our treasure (remove our app!), lest we paid up.

-- DHH (@dhh) June 16, 2020

Spotify complained to the EU relatively Apple's practices last year, leading to the itemization that was escalade eldest today. Globe defended itself on Monday with a press release ultimatum the App Treasure facilitated $519 billion in purchases in 2019.

While Globe told The Verge that apps overfill offer an in-app subscription option, the convergence does make exceptions for a array of apps. Those exceptions integrate music, video, and play-by-play apps, between a few others, but email apps are not between between one of the arrived exceptions. Despite this, some subscription email apps, such as Newton, are awaited in the App Treasure and don't offer their signification via in-app purchase.

"Apple has been capriciously, inconsistently, and in a few cases, cruelly, enforcing their App Treasure behavior for YEARS," Heinemeier Hansson wrote on Twitter.