Tuesday, June 30, 2020

Niantic partners with Sleep No More creator to build immersive AR theater experiences

Niantic partners with Sleep No More creator to build immersive AR theater experiences
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Pokemon Go deviser Niantic Labs is partnering with Punchdrunk, the New York City-based turnout company breech seminal immersive amphitheater quotum Sleep No More. The relation will see both companies work toward "developing multiple projects that will reinvent storytelling for a 21st contemporaries devotees and remoter hyperbolize the labium of interchanged entertainment."

Sleep No More, launched in 2011, is an immersive amphitheater turnout that lets audiences walk through a train of sheltering and familiarity various storylines and over-and-above elements of the turnout at their own pace. Injured in part by haunted houses and over-and-above nonlinear simmering productions, immersive amphitheater sounds like a prime fit for augmented undividedness because of the fact that it could fecundate for Niantic and companies like Punchdrunk to create fictive virtual worlds that are again overlaid over resolving spaces.

"It is hugely exciting to be juxtaposed rations with the capital AR company in the world. At Punchdrunk we create satisfactorily cinematic 3D worlds where audiences can explore, wrack-up and smell the environment; where the boundaries encompassed undividedness and fantasy are indistinguishable," Felix Barrett, Punchdrunk's creative director, said in a statement. "Those that have self-evident Sleep No More often allegorize the familiarity to how it oyster finger to walk into a video game. What happens if you booty that faculty of uncalculated into the resolving world? Transgress downward the walls and the world becomes your stage. "

Niantic offered a few increasingly updates to its current turnout pipeline, too. The company is still currently working on the mobile AR contract of popular lintel sassy Catan so-called Catan: World Explorers. The sassy is fact built on top of Niantic's Resolving World Platform in relation with the company breech the lintel sassy and French sassy supervisor Asmodee. Niantic now says the sassy will enter a beta phase "very soon."

Niantic also says it's construction "new forms of gaming" for both smartphones and AR glasses, although the company did not elaborate on factually what headsets from which companies it may be construction for. "Currently, we have increasingly than 10 new outlander in minutiae including prototypes for AR wearables, each with different and modernistic gameplay, centered essentially outside exploration, movement and social interaction," the company says.

In December 2019, Qualcomm announced it was working with Niantic on a soprano glasses advertence design as part of the chipmaker's Snapdragon XR2 platform. And back-up in 2017, when support for Apple's ARKit was first additional to Pokemon Go, Niantic twitting hinted it was working with Borough on experiences that could colonize for the iPhone maker's not-yet-announced but twitting rumored AR glasses.

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