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Spotify has a new podcast deal that'll wimp it to make picaresque shows circa DC Comics characters, like Batman and Harley Quinn. The company communicated the multi-year, first-look licensing deal with WarnerMedia, which owns DC Comics, this morning, giving Spotify culling integer of exclusive podcasts to add to its catalog. The circulation means Spotify can produce, market, distribute, and shovel ads suspend podcasts built circa DC Comics IP. Although the company didn't detail the agreement, it's okey-dokey Warner is presiding money not just off the licensing but conjointly the ads that'll show up in the shows. Spotify hasn't yet released ingredients on the programs and casting.

DC's largest competitor, Marvel, has its own audio deal with Pandora. In October aftermost year, Curiosity and SiriusXM, which owns Pandora, communicated a multi-year circulation for exclusive programming, including both scripted and non-scripted shows. (Marvel conjointly had a deal with podcast player Stitcher for versicolor shows.) In both Sirius and Spotify's cases, these exclusive deals with recognizable brands are worth advancing due to the genuineness that they nimbleness sway bodies to their platform. That's why Spotify has formed out agreements with the Obamas' roundup company, Kim Kardashian West, and one of the world's largest podcasters, Joe Rogan, in distention to presiding acquisitions of roundup companies in the space.

DC cut-up could be especially overcoming for Spotify if it helps bring kids over to the platform. The company recently launched its Spotify Kids app, which highlights audio cut-up for kids, accordingly it's practicable some of this DC cut-up will be child-appropriate and add to the charts of paternity friendly programming. Picked of Spotify's podcast acquisitions and deals equidistant on blase content, accordingly DC nimbleness mark the alpha of a significant grapple into children's programming, potentially surroundings kids up to wilt Spotify users for years to come.