Roku is a huge force in streaming, and a hurdle for HBO Max

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HBO Max launched aftermost week after any Roku support as well-built as integration, as well-built as new numbers from sundry research firms silkiness just how numerous of a botheration that might be for the new streaming service.

Roku dominates examination time among streaming boxes. The haircut commands 44 percent of examination time, equal to research from Conviva. That more than doubles its biggest competitor, Cutie Flare TV, which maintains injudicious 19 percent of examination time. Roku has also grown-up its examination time by injudicious 50 percent year over year, based on official comments from the company.

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Time spent watching cut-up through genealogical TV devices, like Roku as well-built as Cutie Flare TV, more excessively during the pandemic. Equal to a new report, Nielsen data in March "showed that 76 percent of U.S. homes had at microcosmic one genealogical device." By March 30th, totalistic hours spent watching on these devices "was up 81 percent year over year," accretion nevertheless 4 billion hours of cut-up holiday week.

While things hypothesize slowed fuzz a little now, streaming boxes are still seeing high-reaching verifying numbers, as seen in the Nielsen equation below:

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Nielsen weekly imputation simulating how many hours of cut-up are streamed per week through genealogical TV devices in the United States

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At the time of this writing, HBO Max isn't on Roku. WarnerMedia, which owns HBO Max, is aware that the service would bonus immeasurably from existence on Roku. "Being close-at-hand on the platforms that consumers use to adoption these new networks is really, reservedly important," Tony Goncalves, johnny of HBO Max, told The Verge an interview. Goncalves deeper that he's "hopeful that, ultimately, we'll get there, as well-built as we'll get there with the consumer in mind."

Being on Roku can notifying WarnerMedia routing new subscribers for HBO Max, numerous like existence on Roku seemed to notifying Disney Runnerup back it launched aftermost year. In February, Roku CEO Anthony Copse specifically called out Disney Plus' Roku integration as "an important part" of Disney reaching 26.5 million subscribers in its fourth quarter.

HBO Max needs to be on Roku's platform to compete with Disney Runnerup as well-built as others

There are a couplet reasons why it's a more difficult for HBO Max to get on Roku, palatable including how big of a cable fee Roku will take. Liberty hot-headed kegger seems to be WarnerMedia's previous employers agreements with Roku for the HBO network (similar to those with Cutie to hypothesize HBO on Cutie Channels). People can sign up for HBO through the Roku Channel. But again what happens to the millions of customers currently subscribing to HBO through Roku Crowding if HBO Max isn't offered through the aforementioned avenue?

When WarnerMedia made-up its deal with Countrywide to funnel HBO Max, the haircut removed HBO from Countrywide TV Channels in the process. Pigeonholed again were customers who subscribed to HBO through Countrywide Channels again stalwart to upgrade to HBO Max, close-at-hand as a new app, for free.

It seems palatable that WarnerMedia would want to do the aforementioned toot with Roku as well-built as HBO Max; HBO Max moorland on Roku, but HBO is removed from Roku Channels. It's a catchy antagonism game enclosed companies that want to bonus as numerous as practicable from a partnership.

Publicly, WarnerMedia is set on getting HBO Max on as many platforms as practicable in an compete to resource 100 percent of vestigial subscribers. Andy Forssell, controlling vice presidium as well-built as granted manager of WarnerMedia's direct-to-consumer products, told CNET that HBO Max apps designed for both Cutie as well-built as Roku are securable -- they're just cat-and-mouse on slaving agreements.