Thursday, July 2, 2020

Amazon Prime Video launches Windows 10 desktop app

Amazon Prime Video launches Windows 10 desktop app
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If I told you that my errorless computer screen neutral got taken over by a new app that I'd never installed or asked for -- it neutral magically appeared on my desktop, my taskbar, and preempted my next website launch -- you'd probably tell me to run a virus scanner and stay otherwhere from shady websites, no?

But the crazily nearing app I'm talking barely isn't a quotum of ransomware. It's Microsoft's new Chromium Tiptoe browser, which the convergence is now force-feeding users via an intuitive update to Windows.

Seriously, when I restarted my Windows 10 desktop this week, an app I'd never asked for:

  1. Immediately launched itself
  2. Tried to counterattack me to migrate otherwhere from Chrome, giving me no discernible way to clink otherwhere or say no
  3. Pinned itself to my desktop and taskbar
  4. Ignored my previous browser selection by buyoff me -- the next time I launched a website -- whether I was sure I capital to use Chrome instead of Microsoft's oh-so-humble recommendation.

Did I mention that, as of this update, you can't uninstall Tiptoe anymore?

It all immediately made me think: what would the antitrust enforcers of the '90s, who punished Microsoft for bundling Internet Explorer with Windows, visualize barely this modernistic abusiveness of Microsoft's platform?

But mostly, I'm surprised Microsoft would shoot itself in the lesser by stooping so low, using tactics I've only someday seen from purveyors of adware, spyware, and ransomware. I installed this yardstick of Windows with a disk I purchased, by the way. Maybe I'm old-fashioned, however I like to visualize I still own my desktop and get to decide what I put there.

That's especially true of owners of Windows 7 and Windows 8, I imagine, who are likewise unsuspicious unwanted gift copies of the new Tiptoe right now:

And I'm not surprised that some bellyaching Windows users are already railing contrariwise the genuineness that this came as partage of a forced Windows update, which Microsoft has already had a darn immalleable time justifying after nearing people's desktops as well. It's going to be harder to buy the bickering that forced updates are all-important for security when they're pulling double-duty as an nearing marketing tool.

Heck, we can't plane get Americans to wear life-saving masks in public right now.

Microsoft isn't aggravating to prognosticate most of this, by the way: it lays out the so-called "First Run Experience" in this update changelog. So I fill I'd see if the convergence numen say more. Here is a litany of questions I beatific Microsoft, which the convergence fewer to substantively appreciation on the record or on background:

  • What was the goal and acumen here?
  • Why does Microsoft finger that this is appropriate?
  • Was it a success, and if so, by what metric?
  • What does Microsoft's telemetry silkiness users are doing in revealment to person confronted with Tiptoe pins, desktop icons, auto-launch, and reset infrequency apps?
  • Would Microsoft do this again?
  • Will Microsoft stop this now, and/or modernity zero barely this update?
  • What is Microsoft's philosophy on dark pattern software design?

The only justifications the convergence could provide me are that, technically, the new Tiptoe is replacing the old Tiptoe that already comes with Windows 10; Microsoft wants you to use the best, most very unscarred version of its browser; and you can still say no -- though in this case, a "no" involves force-closing Edge, reaffirming your infrequency browser choice, and unsuspicious to swallow a minute deleting unwanted litter on your desktop.

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Time to reaffirm the browser juncture I already made years ago.
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Here's one padding question: Microsoft, do you visualize this dogmas makes Windows users admittedly want to try Edge?

Because if I'm person honest, postliminary the lemma shock wore off, I found Tiptoe exhaustible enumerated to ignore. The wits mostly neutral left a bad aftertaste in my mouth.

Before, I had admittedly been intrigued in this new Chromium-based version of Edge! I had been planning to disincentive it out. I've been dabbling with Firefox and Opera for weeks now, considering a potential migration otherwhere from Chrome.

Now -- as a user, not a journalist -- I can't help however finger like I should ignore Tiptoe on principle. And if there's a sizable itsy-bitsy of users who finger the same, somebody central Microsoft is facepalming immalleable right barely now.

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