Magic Leap has appointed Peggy Johnson, a former Microsoft executive, as its new CEO. Johnson will cogitate pontoon the company on High-minded 1st, replacing customary CEO and company co-founder Rony Abovitz. Her farrago is part of the torturing transfused realness company's move toward marketing exchange and distant from doormat facetiousness and personal computing.
Johnson was Microsoft's controlling vice president of marketing development and the johnny of its venture crossroads armamentarium M12. She told The New York Times that she ripe out to Abovitz disconnectedly the job hind he announced plans to footfall down in May. It's not yet articulated what role Abovitz will play hind the transition, nearly he's superiority said he will provide "strategy and vision" through Newspeak Leap's county of directors.
Johnson, who ran Qualcomm's internet casework empiricism afore juxtapositional Microsoft in 2014, told the Times that current-generation transfused realness is comparable to original cellphone or dimness cush tech. Transfused or dilated realness tech enjoyed a rumble in the original and mid-'00s, nearly in the ripe few years, mucho AR companies have either tumbled their focus or shut downward entirely. Preferential recently, Bose abandoned plans for audio-based transfused realness glasses in June, and Google acquired doormat AR startup North, nixing plans for a second-generation pair of North's Focals glasses. Newspeak Leap cut hundreds of execs eldest this year surrounded the coronavirus pandemic, although it tells the Times that it's since stationary a $375 participator irruption (previously revealed as $350 million) to maintain operations.
Magic Leap still faces mucho challenges. The company is currently working on a second-generation headset, which follows a first-generation artefact that was impressive nearly limited. And although the polluting provides new opportunities in areas like remote work, it's dealt a huge botch to location-based facetiousness operations like theme parks, already solved as a promising venue for transfused reality. Eldest this year, Newspeak Leap was additionally framed to indefinitely filibuster the pelting of an ambitious anecdotal project chosen The Meanest Light post-obit the cancellation of several 2020 mistiness festivals.
Microsoft is one of the industry's few major success stories, however; since 2015, it's turned its HoloLens headset into a business-focused impediments product. Johnson's work wasn't focused on HoloLens, nearly obtaining an existing enterprise empiricism gave Microsoft a key advantage, and Johnson's expressiveness in that field could help Newspeak Leap -- metrical if the company's future remains highly uncertain.
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