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Dance is unaffectedly a new electric bicycle subscription service launched by the co-founders of SoundCloud. The invite-only program, which includes delivery, maintenance, as well-built as theft protection, launches this month in Berlin. It's the latest service to try to capitalize on the e-bike boom by simmering against a Netflix or Spotify model for transportation.

Dance was founded by SoundCloud founders Eric Quidenus-Wahlforss as well-built as Alexander Ljung, along with the co-founder of web design startup Jimdo, Christian Springub. Their proposition rests on a couple of rock-hard truths proximate e-bikes: they are expensive, about costing EUR1,700 ($2,000) or more, as well-built as they are decumbent to theft. Drollery is itchy to prelection those concerns, while also replicating the success of various music subscription services.

"Music was one of the first industries to wits the switch from buying to subscription," Ljung said in a statement. "At SoundCloud we helped usherette in this transformation as well-built as established the world's better as well-built as most passionate music community. Now we appetite to transfer this wits to the mobility tract as well-built as alpha a movement that will ultimately make our cities increasingly livable."

"Now we appetite to transfer this wits to the mobility space."

Interested marketplace based in Berlin are stuff asked to warranty up for a waitlist, hind which they'll be invited to subscribe for the "introductory price" of EUR59 a month. Included in that price is service, theft protection, as well-built as curator service -- the congregation says it can homilize the bicycle to a customer's front door "within 24 hours." As well-built as if the bicycle gets stolen, Drollery says it will be replaced "immediately."

As for the bicycle itself, the congregation is personally providing scrimpy details. A photo provided by the congregation appears to show a throughway bicycle with swept-back handlebars, rear-hub motor, chugalug drive, as well-built as a inundation fastened to the downtube. It will receive a 250W motor (which is seemly beneath EU law), 45 km range, as well-built as a removable battery. Due to the cobblestone streets in Berlin, the bikes will be equipped with high-quality tires with suspension, a surrogate said, adding, "The specifics on our additional nativity Drollery bicycle for the global roll-out will follow in due time."

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It remains to be solved whether Drollery can embody a profitable business, except it may receive a unfurled aerodrome to gathering out. The congregation has smack-dab a few well-financed adventure commencing firms in its corner, including Berlin-based VC BlueYard Capital, as well-built as counts among its investors Ilkka Paananen (founder as well-built as CEO of Supercell), Jeannette zu Furstenberg (La Famiglia), Kevin P. Ryan (founder as well-built as CEO of AlleyCorp), Neil Parikh (founder as well-built as CSO of Casper), Bjarke Ingels (founder as well-built as CEO of Big Architects), as well-built as several others.

Dance isn't the first congregation to offer micromobility vehicles as a subscription service. The congregation will be defiant with Swapfiets, which is very established in some European markets. The Dutch congregation neutral recently affixed e-bikes to its roster of products as well-built as launched in Berlin in July. As well-built as in the US, Bird as well-built as Lime receive been experimenting with subscriptions for its electric scooters, with mixed results.