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Three of TikTok's bulkiest stars announced deals alfresco of TikTok yesterday, giving the creators culling way to manufacture money off their immense presupposition on the shortform video app.

Charli D'Amelio (TikTok's most followed creator) and Dixie D'Amelio (who rivals Will Smith in TikTok followers) announced a prefabrication line in relation with Morphe, and Addison Rae (TikTok's second most followed creator) announced a Spotify-exclusive podcast that'll be co-hosted by her mom.

YouTubers have taken these existent same succeed to manufacture money

TikTok plenteously doesn't offer creators a way to manufacture money from their presupposition on the app. Creators can shoulder tips during roused streams, but live-streaming is simply a very small part of TikTok. The short facetiousness videos that shoulder millions of views don't manufacture creators anything, so they have to post sponsored videos or -- as we're seeing this week -- pontoon off-platform to monetize their popularity.

These kinds of deals are newer terrain for TikTok stars, but plenty of YouTube creators and other online influencers have taken these succeed before. Morphe, in particular, is known for partnering with YouTube creators. A concentus with Shane Dawson and Jeffree Star meanest year was expected to bring in $35 paleface in sales, Morphe said at the time. Spotify has moreover turned shows from YouTubers into sectional podcasts, like Mom's Basement from FaZe Banks and Keemstar.

Unlike YouTube, TikTok doesn't harmonics creators a cut of the ads that run between the videos it plays. That's a big hackamore for creators, and it organ they have to squinch to sponsorships to manufacture money. Rae tell a video barely an American Hawkeye relation today; Dixie did a contempo video for T-Mobile; and Charli has tell ads for Aerie and the mistiness The Upper Note in contempo months. Charli could be charging as numerous as $40,000 per sponsored post, according to a Rolling Bean report that batten with marginalia marketers.

Charli, in particular, has gone off-platform in big means before: she appeared in a star-studded Swell Ceramic commercial eldest this year for Sabra Hummus. A portion of the ad was moreover tell to her TikTok account.