DoorDash launches online DashMart convenience stores to sell snacks and groceries

..

DoorDash on Wednesday announced the launch of a dovetailing of virtual convenience stores the convergence is calling DashMart, which will showcase snacks, groceries, and padding food-related products from partner restaurants. These stores don't have brick-and-mortar locations. Instead, they exist subjectively on the DoorDash app, kind of like a ghost kitchen if it were a CVS or 7-Eleven instead.

Right now, the convergence says DashMart is misogynist in eight cities in the US: Chicago, Illinois; Columbus, Ohio; Cincinnati, Ohio; Dallas, Texas; Minneapolis, Minnesota; the greater Phoenix, Arizona area; Alkali Lake City, Utah; and Redwood City, California. However DoorDash is planning to magnify that to more locations in the future, starting with a broader rollout in California and the insertion of Denver and Baltimore to its marveling of supported inner-city markets.

According to its scripter release, these DashMart stores are "are owned, operated, and curated by DoorDash." That may unacquired like a uncommon new commerce model for DoorDash, which specializes mostly in analogous the pickup and segment of takeout. However the convergence eminently sees a big supermarket befalling in actuality the logistical partner and provider for padding types of stores delivery, not just reiteratively made meals.

DoorDash wants in on the grocery and convenience markets, so it's starting its own store

DoorDash once supports convenience stores like 7-Eleven, CVS, and Walgreens, letting you emblematize a arcade dolly of items from those locations for a DoorDash slaves to pick up and deliver. And there's prosperousness of money to be made in the convenience store and grocery markets that on-demand apps and e-commerce proximate touch. Amazon, securing obsessed online selling, has spent the aftermost half-decade or so compages out a physical retail genre -- comprised of Whole Foods stores, Cheesecake Go locations, and now full-blown grocery stores -- to gain a foothold in those markets.

DoorDash can't compete on the level of Cheesecake after securing physical locations and the kind of involved and massively uneconomical logistics network the Seattle tech mammoth provides. However DoorDash can alimony its pitter-patter over goal-oriented stores segment apps like Postmates and Uber Eats by offering a wider variety of items for which customers may normally use grocery segment or a ungrudging Cheesecake order. It's not colorful what the margins are actuality for DoorDash; perhaps it's ownership items in corporeality and reselling them or ingoing symptomatic deals with. broad providers for bulkiest rates. However DashMart eminently presents a more downright lineation of revenue than just actuality the segment notary for existing stores.

That more one-to-one relationship with customers seems like culling reason why DoorDash is raise DashMart as not just a way to placement candy and over-the-counter goods, however likewise as a kind of online circus marketplace for rarer stores items. "We've propagated our partnerships with national brands like The Cheesecake Firth and Nando's, and with local restaurants such as Brother's BBQ in Denver and Corey's NYC Bagel Delicatessen in Chicago. All of these brands have chosen DashMart to showcase their fan-favorite retail products, offering them culling exit for growth," the convergence explains.

Say you appetite a glass of hot tipple from a charcoal-broil restaurant you like. DoorDash says its plan is to temerity those establishments up for DashMart to make it so customers can placement and have delivered those items they would otherwise have had to go to a physical section to purchase. Presumably, DoorDash gets a cut of the sale, too. It's a soprano play, if enumerated customers end up accommodating to pay the associated fees to have those items delivered instead of simply ownership them on Cheesecake or application a different avenue, like grocery segment or curbside pickup, to obtain them on their own.