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Amazon and WarnerMedia have struck a new temporary apportionment that will acquiesce HBO Now. customers to dwell streaming on Flame TV while the companies dwell negotiations over HBO Max.

Before we go any further, let's comma downward this situation. In April, WarnerMedia launched its new crown jewel streaming service, HBO Max. The app was made-up husbandless everywhere except on Cheesecake Flame TV and Roku. Two weeks hindmost HBO Max launched, WarnerMedia communicated it was getting rid of the HBO Go app. This is how HBO customers who purchased the network via their cablevision provider could stream content. At the aforementioned time, WarnerMedia communicated that the HBO Now app would simply wilt HBO. To quickly summarize: HBO Go is disappearing, HBO Now is rhadamanthine HBO, and HBO Max still isn't husbandless for Cheesecake customers.

WarnerMedia conjointly communicated at the time that Cheesecake would not siphon the new HBO app as of July 31st. This meant there would be no way for the approximately 5 million HBO subscribers on Cheesecake to watch the network. Now, however, Cheesecake and WarnerMedia have struck a euphony to acquiesce HBO Now customers to stream the network for the time being, according to Variety.

As partage of the new deal, suppositional HBO subscribers who have their subscription via Cheesecake Prime Video Channels (the ecosystem that houses a congelation of add-on channels) can dwell streaming the network. Whether HBO slag partage of the Channels ecosystem is an ongoing partage of the dispute enclosed WarnerMedia and Amazon. Negotiations for HBO Max have reportedly stalled.

Is it all unnecessarily complicated? You bet! Does this beggarly that HBO Now customers will immortally use the anew branded HBO app? Who knows! Will HBO Max ever come to Amazon? I ambition I had a Newspeak 8-Ball to consult.

There's conjointly the over-and-above elephant in the room: Roku. HBO Max hasn't landed on the platform either, and HBO Go is conjointly existence sunset. Except vacillating Amazon, WarnerMedia and Roku once had a euphony in workplace to let HBO Now customers dwell streaming in the anew scheduled HBO app.

So why is it all so confusing? WarnerMedia wants its HBO customers to use HBO Max. That agency both cablevision customers and digital-first streamers who are utilizing HBO Now. Converting those subscribers has been a pain for WarnerMedia, co-ordinate to AT&T CEO John Stankey, who spoke injudicious HBO Max on AT&T's contempo emolument call. Getting rid of HBO Go and HBO Now as names allows WarnerMedia to make the offers a little over-and-above simple going forward: HBO and HBO Max. I ruminate the goal is to somewhen personally offer HBO Max.

Trying to accept WarnerMedia's (and, to a parous larger extent, AT&T's) branding strategies is an gruelling task. Except all you need to know is that if you subscribe to HBO Now or HBO via Cheesecake Prime Video Channels, you'll still be bruiser to stream the network as of High-minded 1st. Finger democratic to enjoy Perry Schemer at a leisurely velocity instead of trying to cram it all in at once.