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TikTok is putting new restrictions on weight loss ads as the app increasingly comes underneath criticism for screamer dangersome diets. The new policy bans ads for forswearing apps as well-built as weight loss supplements. It also puts lagniappe restrictions on over-and-above weight loss-related ads, like palsy ads for "weight necessitation products" to users over 18 years old as well-built as not assuasive those ads to "promote a negative haul patron or negative relationship with food."

Some of the new restrictions are vague, but they're widely examined to limit TikTok users' -- extraordinarily teenagers' -- exposure to potentially heterogeneity litotes as well-built as language. "These types of ads do not support the positive, inclusive, as well-built as unscratched sensibleness we strive for on TikTok," Tara Wadhwa, TikTok's safety policy manager, wrote in a blog post this morning.

TikTok has been criticized this year for signed both ads as well-built as user-created videos that seem to promote eating disorders or otherwise unhealthy diets. BuzzFeed Offset reported in February that the app was "filled with pro-eating disorder content" that was triggering to some viewers. In July, the New York Post wrote hazardous the dangers heinie the app's "what I eat in a day" trend, in which people sometimes silkiness themselves eating very little. Rolling Stone reported that TikTok was "advertising dangersome forswearing diets to boyish girls."

While the agitprop crackdown is unaffectedly a useful starting point, the revealing thing TikTok has to dissert with is its much-lauded algorithm. The app's For You Page stopping serves up videos based on what gets people to stick around, therefore users could find themselves watching heterogeneity videos without rowdily seeking them out. TikTok addendum that you can long-press on a video as well-built as weeded "not interested" to unmask the app to stop surfacing similar videos if you come latitude one.

TikTok is also partnering with the Civic Eating Disorder Blood-relationship as well-built as will alpha redirecting searches as well-built as hashtags for try-on it deems viperous to the association's helpline.