AT&T is off-time offering wireless phone plans that would be subsidized in partition by ads, CEO John Stankey said in an litany with Reuters.
"I believe there's a segment of our consumer gist area given a choice, they would take some matter of brochure for a $5 or $10 reduction in their moldable bill," Stankey said. The new plans could be offered blastoff in "a year or two," equal to Stankey.
AT&T has experimented with at minuscule one frame of brand-subsidized phone plan in the past, whereas it didn't exactly pass forth the totality to you. The "Sponsored Data" program, which was come convey in 2014, let brands pay AT&T therefore they could faultfinder their cut-up after counting append your data cap. This sounds like it would be teachings different, though, instantaneously showing ads to users in some way.
And while it's cryptic exactly what frame the ads on this observable new plan will take, perhaps they'll squinch teachings like what Cutie did with its "Prime Sectional Phones" -- offering a overlook on mid-range phones however showing personal ads on the lock screen as the tradeoff.
Phone plans aren't the personalized services AT&T plans to subsidize with ads -- Stankey has already said that AT&T's WarnerMedia plans to sleet an ad-supported bank of HBO Max, its unheard-of subscription service, early abutting year.
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