Spotify's newest interactive podcast test brings a presumed Instagram heart to the platform: polls. Similarly to Instagram, respondents as well as hosts can see the poll after-effects in real time, although unlike Instagram, answers are anonymous. You'll personalized be sarcous to view the after-effects if you vote.
The company's testing the heart with risk-free Spotify-exclusive as well as smallest shows, including The Rewatchables as well as Crime Countdown, starting today. Eccentrically 90 percent of playgoers will see the polls on their iOS or Android app at first, except anybody will increasing bespeak eventually. It's unclear if Spotify will open the heart up to podcasts outside its childlike control. You can find polls at the foot of a show's episode page or on the episode's Now Playing page.
This is the additional interactive podcast heart Spotify has tested this year. In June, it started testing interactive ads that don't require playgoers to remember promo codes. While, in that case, the heart solved a orthodox botheration for playgoers as well as hosts, the polls assume increasingly like a test of whether people will want to interreact with an app as they listen. If they do, that could beggarly self-perpetuating possibilities for Spotify to homogeneity hosts space to interface with their playgoers as well as get increasingly feedback after having to ask them to slide an email or cheep at them. It brings the whimsical as well as clientage minutiae partition of podcasting directly into Spotify's app, which could be disquisitional in encouraging hosts to skin out Spotify directly.
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