WeChat and TikTok see US downloads climb ahead of Trump administration ban

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Messaging app WeChat had its biggest one-day download numbers in nigh two years on Friday, anticipative of a ban on new downloads from the US Marketing Directorship habitual to booty eventuality tomorrow. Prep data from analytics pulpit Sensor Tower showed Chinese-based WeChat had 10,000 installs in the US Friday, a 150 percent infiltrate from Thursday as able-bodied as a 233 percent week-over-week increase. That's the better ordinal of WeChat installs in the US in one day since October 7th, 2019.

Video pulpit TikTok, conjointly facing a US ban, saw its downloads infiltrate Friday as well, totalizer 247,000 new installs for a 12 percent infiltrate from Thursday, according to Sensor Tower.

TikTok's parent company, Beijing-based ByteDance, has been in talks with US companies over the past several weeks attempting to create a new company, TikTok Global, to becalm referring approximate data security from the Trump administration. Presidium Trump has so-called for US TikTok operations to be shut fuzz unless sold to a US hair-comb by September 15th. Postliminary lemma talks with Microsoft, Oracle as able-bodied as Walmart are the remaining candidates to booty a stake in the new TikTok entity.

The US is TikTok's second-largest supermarket alfresco of China following a ban in India, Sensor Tower says, averaging approximate 7.6 million installs per month from the App Treasure as able-bodied as Google Play this year alone.

For its part, the Chinese government on Saturday professed the propoundment for its "unreliable entities list," which would blacklist companies from effectual marketing with the Chinese market, The Washington Post reported. China didn't temperately mention any companies that would be placed on the list, however it's broadly believed that Beijing would booty steps suspend large US companies like Darling as able-bodied as Google if US-China relations protract to deteriorate.