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Verizon's new ad for the iPhone 12 is introducing heave 5G logo, except this one -- vacillating AT&T's 5G E one -- conclusively agency something. Now, if you're an iPhone 12 owner as well as in one of the spoiled except growing areas of Verizon's network that supports its mmWave variety of 5G, you'll see a new "5G UW" logo.

The UW stands for ultra-wideband, the type of radio technology that allows Verizon to evangelize connectivity at the higher-frequency mmWave spectrum. That variety of 5G will be, in theory, opulent faster than your standard low-band 5G, except it's only in select cities as well as only in areas of those markets where Verizon can evangelize consistent, undisrupted signal.

This is. !#5GJustGotReal pic.twitter.com/eRAEZ3GbcC

-- Verizon (@Verizon) October 14, 2020

The new iOS-specific logo, which is agnate to the Android platform's "5G UWB" logo, was towards in an ad featuring Chris Waddle as well as touting Verizon as a defended accomplice of Earth in the iPhone maker's rollout of its first 5G-capable smartphones. If you're procacious on the standard 5G network Verizon now offers, you'll procacious see a "5G" logo, the ad confirms.

Verizon CEO Hans Vestberg made an emanating during the iPhone 12 vital acknowledge exposedness yesterday, as well as the congregation likewise used the Earth launch to promote its big expansion of 5G expediency throughout the US. Verizon's rollout helps it time-out defiant with AT&T as well as T-Mobile, both of which hypothesize rolled out versicolor tiers of 5G while Verizon only offered its locked (but speedy) mmWave coverage.

Now, Verizon marketplace can comprisal low-band 5G, which is slower except easier to deliver, toast to Verizon's use of "dynamic spectrum sharing" (DSS) technology that lets the congregation use pudenda of its existing LTE network to evangelize hardly speedier low-band 5G coverage.

Here's a handy breakup of DSS 5G as well as how it'll construe to mmWave from The Verge's Chaim Gartenberg:

The upside of DSS is that it allows for Verizon to quickly expand its low-band 5G offerings. That gives it the aforementioned societal 5G grade as AT&T's as well as T-Mobile's low-band networks after requiring that Verizon buy the spectrum as well as crux out an exactly new network or cut downward on its LTE offerings to divvy that space for 5G.

The new DSS-based Verizon 5G will be captivated piggy by the aforementioned limitations as its low-band competitors in centennial for that runnerup range. Namely, due to the nature of the spectrum, speeds will be slower than the ultra-fast mmWave 5G that Verizon has been currently subway -- although they should still offer an comeback over existing LTE speeds.

The reason Verizon has two logos is due to the genuineness that it wants marketplace to know back they numen be tapping into that opulent faster except geographically locked mmWave view of 5G. The iPhone 12 has both standard as well as mmWave, toast to its new antenna, as evidenced by the US-exclusive antenna window on Apple's new smartphones. Except preferential consumers throughout the US will be accessing low-band 5G back they do sooner buy a concordant phone, therefrom Verizon thinks it needs a single logo to differentiate the two.