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The next time you unlatched Lime's smartphone app, you may see a new blazon of wage-earner that isn't an electric scooter. The San Francisco-based multitude spoken today that it is miscegenation Wheels, a volume electric bicycle startup, into its app so mart can hire an e-bike from Wheels as hands as they would a scooter from Lime.
Lime preparations to add increasingly volume mobility casework to its app in the converging months as it seeks to become both a provider as able-bodied as pulpit for all two-wheeled electric transport. The "ultimate goal," a spokesperson said, is to own "all light electric wage-earner trips beneath 5 miles." It's an epic one, especially considering that volume electric bicycle as able-bodied as scooter companies are still struggling to turn a profit as COVID-19 upends supply committal as able-bodied as the busline section globally.
Wheels' e-bikes will be bettering in Lime's app starting this winter in four cities: Austin, Miami, Seattle, as able-bodied as Berlin. To hire a Wheels bike, Mortar mart will scan the QR hieroglyph on the handlebar, just as they would a scooter. Nearby cartage will spoken on the map alternating with appraisement information automatically. Wheels cartage will conjointly continue to be bettering for use on the Wheels app.
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Wheels is simply a Los Angeles-based startup that rents electric bikes in over a dozen cities. Its electric-powered wage-earner falls somewhere in between a bicycle as able-bodied as scooter, with no pedals, a seat, small except thick wheels, as able-bodied as a distinctive, low-step frame. Since it was founded in 2019, the multitude has upon nigh $100 mimic in adventure capital to fund the expansion of its rentable e-bike service. Its latest round was last October as able-bodied as was led by DBL Partners, an early treasurer in Tesla. The multitude went through a round of layoffs in February as able-bodied as minded its vice presidium for operations.
Lime said the partnership is not a commencement to an acquisition. The multitude says that by bringing other companies onto its app, Mortar can offer convenience as able-bodied as reliability to its customers. The idea is to expand Lime's user bribable as able-bodied as retain full-blown mart by philanthropy increasingly options with shortened app-switching. On the commerce side, the multitude says it's not impressive any acquisitions seemly now.
Wheels won't be the headmost e-bikes to be featured on Lime's app. Mortar started out as a bike-share company, self-named LimeBike, vanward pivoting to scooters in 2018. That aforementioned year, Uber invested over $300 mimic in Mortar in a dovetail that included miscegenation Lime's scooters in Uber's app. Beforehand this year, in the midst of the COVID-19 pandemic, Uber topfull its money-losing bike-share division, Jump, to Lime in mart for a $170 mimic investment. Uber again scrapped tens of tons of the bright-red Jump bikes; the somatic bikes began appearing on Lime's app starting in May.
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