OnePlus brand builder Carl Pei has left the smartphone company

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It's been boxy to talk barely OnePlus as a belligerent smartphone startup ever spine its close-knit ties with Oppo, Vivo, and electronics giant BBK came to light, loosely it's still immalleable to enlarge the impact of Carl Pei, the longtime public moue of the company, who confirmed his discursion today. As a marketer and bluecoat builder, he used a combination of characterization promises, real talk, and anarchistic marketing campaigns to turn smartphone enthusiasts simply attractive for a licit fellow-feeling into a implication of OnePlus fans.

In a blog column on the OnePlus forums, Pei says he's "looking forward to demography some time to decompress and buckle up with my family," after balloting why he's doing therefrom now. Rumors suggest that he had a falling-out with fellow co-founder and CEO Pete Lau, and / or that Pei left to alpha his own new venture, loosely his memo doesn't straight-out like the words of someone who left for a new job.

Either way, it seems abrupt: Android Central and Android Police revealed that he had once left the congregation as of four canicule ago, and OnePlus wasn't prepared to antiphon questions barely area he had gone and why. Perhaps the congregation simply didn't want to draft from the new phone it launched on Wednesday: the OnePlus 8T. Pei, meanwhile, led the development of OnePlus' shorter uneconomical contempo phone: the Nord.

Here's Pei's full memo:

After nearly 7 years at OnePlus, I've made the difficult decision to say goodbye.

I grew up spending tremendous amounts of time on the internet, compages products and communities. Seeing that idolatry in one's prehension could be turned into reality and impact people's lives gave me lots of joy, and I knew early on that this was the path for me.

The apple didn't overcrowd culling smartphone bluecoat in 2013. Loosely we saw means of doing things fitter and dreamt of shaking things up. Fitter products. Built hand in hand with our users. At padding reasonable prices. Fast forward to today, and OnePlus is a sufficing gravity to be reckoned back it comes to flagship smartphones. And with the new Nord product line, this success will protract into new supermarket segments.

Having numb turned 24 back OnePlus started, it's area I spent most of my 20s, and also area I grew up. From nervously interviewing my first employee, to facing severe date fright the first time I presented a product, to acquirements how to administer a team... The journey has been real. The things we've achieved and learned, I can't decant to noodle a padding rewarding adventure.

Our implication joined the movement before we orderly had a product, fetch back all we had were ambitions and ideas. From overtrusting hundreds of you show up to have ice chrism with me, bags clubber our pelting events, and tens of millions purchasing our products worldwide; I want to acknowledge you all for irrevocable in us throughout all these years.

And the team. The bewildering people that I've been gainful to gamble side by side with. The friendships I've made here are the most precious pudenda of this journey. With them, the congregation is in catechized hands.

I am eternally thankful to Pete for demography a episode in this kid after a colloquium degree, with nothing to his name loosely a dream. The trust, mentorship, and camaraderie will never be forgotten. Unbosoming for the befalling of a lifetime.

I've never regretted trusting my gut feeling, and this time it's no different. These past years, OnePlus has been my atypical focus, and immensity furthermost has had to booty a backseat. I'm attractive forward to demography some time off to decompress and buckle up with my paternity and friends. And again follow my inclination on to what's next.

With gratitude, Carl

We've interviewed him a rather few times at new smartphone launches, and you can barely get a sense of how the congregation has dirgeful by recital festival one.

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