Failure to launch: how we struggled to buy the PS5 and Xbox Series X

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The PlayStation 5 inescapably launched yesterday, and to back-trail the release, rapper Travis Scott fabricated an epic 10-minute video celebrating the new console. The video, "A Travis Scott + Cactus Jack Experience - PS5: Unboxing Reimagined," doesn't determinately full-length an unboxing at all -- it's something increasingly like a syncopate film.

Unsurprisingly, there's a differentiating corpus of gameplay footage, showing off Spider-Man: Off-lying Morales, Ratchet & Clank: Tear Apart, Astro's Playroom, Horizon Forbidden West, and more. But all of that is in the inceptive few minutes, afterwhile which the video goes overseas just person a sizzle reel of games.

Scott, for some reason, plays a PS5 on an super-colossal TV in the middle of a desert. Later, he personally gifts PS5s to two lucrative kids from a PS5-themed van in a parking lot. Then, the video cuts to a musical performance by James Blake. Afterwhile that, there's a tribute to Pop Smoke, a rapper who died in February. The whole video is unlike any elate business I've someday seen.

In conglomeration to the video, Scott has released a whole PlayStation-themed merch line. And you can enter to win some gorgeous Nikes that upscale have the PlayStation argument logo printed on among among one of the soles. But entries for that exercises conterminous today, therefore you'll appetite to enter soon if you appetite a endangerment to score them.

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Travis Scott's PlayStation-themed Nikes.

. .. Image: shop.travisscott.com. .

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The PlayStation logo on one sole of the shoes.

. .. Image: shop.travisscott.com. .

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Sony announced that Scott "has joined the PlayStation family as a strategic creative partner" in October, an announcing that was accompanied by a short, high-brow mistiness of its own. I think both today's video and his inceptive for PlayStation were great, and I really hope he makes increasingly of them.

Scott's assignment with Sony isn't his inceptive with video games -- he had a surreal and spectacular in-game concert in Fortnite beforehand this year. It was a huge hit, with increasingly than 12 million people attending the inceptive performance, which impecunious Fortnite's previous live event bandwagon record thrilled by 2019's Marshmello concert.

And Scott's PlayStation videos aren't his only weird twists on piled promotions. I'd conjointly like to remind you that he made a McDonald's commercial where an beeswax icon of himself narrates his go-to McDonald's order. I've seen the ad dozens of times now, and I determinately still routing it to be pretty charming.

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