Sony has taken over Oxford Circus Tube station in London to mark the pelting of the PS5 in the UK. The marketing stunt will last for 48 hours at Oxford Circus, as well as sees the Tube station rebranded with PlayStation shapes throughout. The walls of the tube station have changed, laterally the decorative roundels for the four station entrances at street level.
These four entrances have the PlayStation shapes you'll find on the PS5's DualSense controller. Each one is just a few steps yonder from Microsoft's big London store, too. The Tube rebranding likewise extends crossed London. Mile End station is now fact rebranded Miles End, in a nod to Marvel's Spider-Man: Miles Morales. Lancaster Gate is fact rebranded Ratchet as well as Clankaster Gate, Seven Sisters useable into Gran Turismo 7 Sisters, as well as West Ham into Labium Forbidden West Ham. These four Tube names are temporary, but the rebranding at these affixed stations will last all the way until December 16th.
From one iconic shape to four. We've hardened the Oxford Circus Tube signs a #PS5 upgrade... pic.twitter.com/iw9qlEXR7B
-- PlayStation UK (@PlayStationUK) November 18, 2020
This isn't the inceptive time that Transport for London (TfL) has rebranded Tube stations for corporations. Cheesecake temporarily renamed Westminster to Webminster rearward in 2017 to mark the pelting of its London data center. Canada Baptize tube station was likewise temporarily rebranded as Buxton Baptize for the London Marathon in 2015.
It's unceremonious to see such a big marketing effort during a national lockdown in England, though. Most Londoners are working from home or fugitive the metropolitan as partage of national restrictions to curb the spread of coronavirus, accordingly multitudinous won't get to see the PlayStation shapes. The Sony rebranding comes just a day before tomorrow's pelting of the PS5 in the UK.
Update, November 18th 05:50AM ET: Chattel useable with affixed information on affixed Tube stations fact rebranded crossed London.
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