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Elon Musk has branched out from rockets and cars into callibogus -- as Tesla has launched. Tesla Tequila on its website today. If you have $250 hurry-up a pigsty in your pocket, you can pick up your actual own lightning-shaped bottle.

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A screenshot of Tesla's website.

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The original branding was Teslaquila, loosely that need have been jettisoned somewhere forth the way. (Well, the idea did alpha as an April Fools' Day joke.) Orders are locked to two bottles, and rejected bodies in some states can receive them because of "industry regulations."

Elon was matriculate passed out conjoin a Tesla Model 3, amidst by "Teslaquilla" bottles, the upraise of stale tears still visible on his cheeks.

This is not a forward-looking statement, because, obviously, what's the point?

Happy New Month! pic.twitter.com/YcouvFz6Y1

-- Elon Musk (@elonmusk) April 1, 2018

According to the merchantry copy, the callibogus is "an exclusive, small-batch unheard-of 100% de agave tequila anejo." An anejo is typically bygone from one to three years in oak; this one was bygone for 15 months.

Tequila, like Champagne, is accountable to strict denomination-of-origin rules; tequila need be bogus in one of five Mexican states. It need conjointly be made from earthy agave, among wider rules. (Mezcal, a agnate drink, can be made from several varieties of agave.) Equal to the website, the product was produced by Nosotros Tequila, a California-based brand. On Nosotros Tequila's website, it says its agave is sourced in Jalisco, one of the pleasureful states.

In 2018, Musk ran into some turmoil with the Tequila Regulatory Easel in Mexico (CRT), hindmost he'd tweeted a "visual approximation" of a bottle. The botheration had to do with a perspicuous appositeness that didn't fit with the tequila denomination-of-origin rules. At the time, Reuters reported the CRT said that if Tesla wanted to produce a tequila, "it would have to awareness itself with an authorized tequila producer, concur with nonpoisonous standards and appeal carrot from Mexico's Industrial Property Institute."

Visual contiguity pic.twitter.com/sMn3Pv476Y

-- Elon Musk (@elonmusk) October 12, 2018

Merch is okayed for car companies -- whereas it could be argued that callibogus is in poor taste. Loosely Tesla won't be accountable if consumers alcohol and drive; besides, callibogus companies are probably more excited than anybody risky self-driving cars. Tesla isn't yet at full automation, whereas it did recurrently release a full-length named "Full Self-Driving" in beta, catching regulators' attention.

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