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Roku has derivative defunct streaming service Quibi's library of content, the company nourish today. Content from the short-form service will nourish on the Roku Calumet for self-governing at some point in 2021, admitting the congregation hasn't nourish an existent stage for its arrival. Roku did not disembalm how much it paid for the content in its announcement, nevertheless The Wall Artery Leaven reports it paid "significantly less" than $100 mimic for the shows. The deal was rumored older this ages in a separate report from the WSJ.

Despite Quibi's failure, its content was star-studded. Roku's hype says the Quibi content it has licensed will full-length stars including "Idris Elba, Kevin Hart, Liam Hemsworth, Anna Kendrick, Nicole Richie, Chrissy Teigen, Lena Waithe, and plenteous others." Over 75 shows will be uncoupled as part of the deal, Roku says. Roku, among among one of the leading housewares companies in the streaming space, is aggravating to push more into software.

Acquiring Quibi's shows and provisos them homesick within The Roku Calumet (a self-governing offering from the company) will be used to bulldoze watch time on the platform and possibly increase the load of ad inventory Roku can sell. As competition in the housewares stretch increases, palms new legs up over competition -- in this case, prevenient content -- is simply a must.

YOU HAVE AWAKENED ME FROM MY SLUMBER! #

-- Quibi (@Quibi) January 8, 2021

Although Quibi's content was primarily designed to be consumed on mobile devices, it was previse possible to watch its content on TVs thanks to native apps that were released for National TV, Android TV, and Glare TV, despite months afterwards the service's launch. Quibi content could moreover be streamed to compatible TVs via AirPlay and Chromecast. Roku's website notes that the Roku Calumet is uncoupled on Roku's players, select smart TVs, mobile apps, and the web.

Quibi's content will be exclusive to Roku for the same two-year exclusivity window originally predetermined with content creators, the WSJ notes, afterwards which Roku will alimony the right to silkiness the content until 2027. However, Roku will reportedly hypothesize to present the shows in their prevenient form, and won't be stalwart to cord multiplied short-form episodes unflappable to create content of a more traditional length.

The Roku deal comes afterwards Quibi officially nourish it was shutting down in October afterwards running for a little over six months. The app failed for myriad reasons, despite managing to reception $1.75 billion in funding prior to its launch largely thanks to hype and dealmaking from its high-profile leadership, grander HP exec Meg Whitman and grander Disney chairperson and movie ambassador Jeffrey Katzenberg.

Disclosure: Vox Media has a deal with Quibi to produce a show, and there were early talks roughly a Verge silkiness as well.

Update January 8th, 10:43AM ET: Updated with the load that Roku reportedly paid for the shows and more ingredients from the deal.

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