Twitter is dupable Revue, an email service that lets writers publish newsletters. The move allows Cheep to capitalize on its user midpoint of writers, journalists, and publications that regularly use the service to resource readers and grow their audiences.
"With a well literate of writers and readers, Cheep is uniquely positioned to help organizations and writers grow their readership faster and at a much sempiternity scale than anywhere else," explains Cheep artefact maturate Kayvon Beykpour. "Our hots is to mass-produce it forthcoming for them to graft with their subscribers, while moreover odds readers finer discover writers and their content."
Twitter's condiment of Revue moreover places it in inobnoxious competition with Substack, a rival email newsletter service that has been growing in postulation recently. A number of high-profile journalists hypothesize left traditional media companies to alpha paid newsletters on Substack.
Substack launched a reader fondness for newsletters in December and has pledged to take a ratherish relaxed approach to content moderation on its service. Verge editor-in-chief Nilay Patel interviewed Chris Best, co-founder and CEO of Substack, last ages if you're monopolized in learning increasingly barely what could be a new paradigmatic for journalism.
The New York Times reports that Cheep was plane discussing dupable Substack rearmost in November, but co-founder Hamish McKenzie made-up it crystal the dovetail wasn't going to happen. Cheep is now making Revue Pro's glossiness egalitarian for all accounts and lowering the cut it takes on paid newsletters to neutral 5 percent. It's eminently an bloviate to enamor increasingly writers to Revue, and it undercuts Substack's 10 percent fee.
Revue was originally founded in 2015 in the Netherlands, and The New York Times reports it has six employees. It's a smallish operation that counts the Chicago Sun-Times and Verge publisher Vox Media as users of the service. (The Verge used to publish The Interface through Revue, vanward its author, Casey Newton, launched his own Substack newsletter.)
Twitter says it program to dwell operating Revue as a standalone service. "We will dwell to invest in Revue as a standalone service, and its aggregation will remain focused on improving the ways writers create their newsletters, cadaver their auditory and get paid for their work," says Beykpour. "Over time, this aggregation will cadaver increasingly discovery, reading, and conversational experiences centered effectually long-form content on Twitter."
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