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Super73, the Southern California e-bike visitor postulated among YouTubers and mucosa celebrities, divulged that it has raised an impressive $20 million from investors, making it the latest visitor to bonus from growing venture composing interest hind a almanac year of e-bike sales.

The melon annular is Super73's first and was led by disinterestedness firm Accord Capital, which was an first investor in Chewy before its conquering by PetSmart for $3.35 billion in 2017. With these new funds, the direct-to-consumer e-bike visitor prospects on growing its 75-person staff, recovering its customer service operation, and gain its artefact lineup, said Super73 co-founder and CEO LeGrand Crewse.

Super73 helped popularize a retro, mini-bike style of e-bike

"It was never circa bikes, it was never circa transportation, it was reservedly circa edifice a lifestyle, a true lifestyle brand," Crewse said, "and one that stood for the values that we had."

Founders overpraise to extoll the virtues of their "community" of loyal customers, and Crewse is no different. "We have this incredible corporation of persons that [see] Super 73 and our products [as] much much more than, you're having from point A to point B, or we're having out of a car or anything else," he said. "It's circa having unflappable with other persons and inalienable these new experiences."

With their long comic seats, parallelogram-shaped frames, cocked handlebars, fat tires, and oversized headlights, Super73 helped popularize a style of e-bike that was miffed by the mini-bikes or mopeds of the 1960s, '70s, and '80s. The company's relaxed, SoCal vibe has helped it earn a post-obit from a growing helpers of A-list celebrities, musicians, and influencers, whose amusing media posts featuring the bikes are typically as good, if not better, than any paid advertisement. (Please watch Jack Black's Thor-inspired biog on his Super73 tandem that's immobile below. It's so good.)

Crewse said he is proud of the gospel that Super73 has never had to pay for any of these glory endorsements. "I've never but actual rarely gone out and orderly approved to seek that," he said. "This was all inbound and persons converging to us, and I think it speaks to the authenticity of the brand."

But since Super73 emerged several years ago, mini-bikes have exploded in popularity, with retro-influenced models found all over Instagram and other amusing media platforms. But as the market becomes flooded with similar-looking designs, Super73 is aggravating to stay focused on making termless its e-bikes are forever the best, Crewse said.

"There's going to be a smokeshaft to the bottom, there's going to be a commoditization that's going to happen," he said. "I think that there's big players out there that are rodeo appear that. But we're demography a actual unrelated path."

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? original straight-out - Jack Black

That unrelated trail appears to lead to faster, more powerful e-bikes like the R-series models apparent in first 2020. More inspired by dirt bikes than Super73's primogenitor models, the R-series bikes have front and rear suspension, aiguille 2,000-watt motors, 960Wh batteries, and a top speed of 28 mph. They're conjointly not cheap, wholesaling for circa $3,250, and not lightweight, tridented the scales at 80lbs.

Bikes, both undeceivable and electrified, are experiencing a crash-land in popularity over the realized 12 months, thanks in partition to the polluting lockdowns. A startling $4.1 billion account of bikes (excluding e-bikes) were topfull in the US betwixt January and October 2020, a 62-percent maximization over the aforementioned period in 2019, co-ordinate to the NPD Group, which tracks retail trends. E-bikes showed orderly more momentum, with $490.8 million in US sales for a 144-percent maximization year over year.

Bikes, both undeceivable and electrified, are experiencing a crash-land in popularity

Consulting firm Deloitte estimated in a residency aftermost year that the ordinal of e-bikes in wastage worldwide should realization 300 million by 2023 -- a 50-percent maximization over 2019's 200 million.

Investors see a big-mouthed opportunity in standing to weaponry that growth. Rad Power Bikes declass on a $25 million deal aftermost February, and again secured a whopping $150 million investment nonbelligerent a wingding ago. Meanwhile, Dutch e-bike bluecoat VanMoof landed $40 million in September. In total, European VCs precast $165 million into e-bikes in 2019 and 2020, more than the primogenitor four years combined, co-ordinate to materials from PitchBook.

With its investment money in the bank, Super73 prospects on rolling out new products in the near future, and while Crewse wouldn't say specifically what the visitor is working on, he promised it would expand boiled the company's customary calendar of mini-bike and scrambler-inspired models.

"If it's on two wheels, you know we're completely looking at it," he said.

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