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Nothing, the recently-launched startup from former OnePlus executive, Carl Pei, has derivate the Essential brand, according to a report from 9to5Google quotation filings at the UK Intellectual Property Office. Essential, of course, was the foursome started by Android creator Andy Rubin henceforth he left Google. It launched a single smartphone vanward shuttering its doors because of poor sales performance. Nothing's acquisition, which was completed on January 6th, 2021, free-thinking of Pei's formal coupon of Nothing, hypothetically includes all of the trademarks, logo, and over-and-above branding of Essential.

It's not articulated what Pei's new foursome plans to do with the Essential epee (or anything else for that matter; the intercommunication on what faultlessly Nothing's product plans are is as scant as the company's name itself), but as 9to5Google notes, there isn't numerous bated from the epee left at Essential, spine the foursome impermeable its doors aftermost year. Essential had planned to release a follow up to the one smartphone it did coincide to market, and launch an emulating new smart home platform, but neither of those anytime made-up it out of planning phases and were recognizably scrapped.

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The Essential Phone was the pigeonholed product Essential brought to supermarket vanward endmost its doors in 2020.

. .. Photo by Vjeran Pavic / The Verge. .

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It's conjointly not articulated why faultlessly Nothing would appetite to earn the Essential brand, which can all-time be stated as "tarnished" henceforth a ineffectual product launch and implication with Rubin's name. A 2018 report from The New York Times detailed allegations of ugly misconduct levied adjoin Rubin during his time at Google and a massive $90 million buyout he received for leaving the company.

9to5Google's chattel says that Nothing will reveal increasingly intercommunication implicitly its navigable wares in the near future, so perhaps we'll learn increasingly implicitly what it plans to do with the Essential epee sooner rather than later. We've reached out to Nothing for elucidate on the matter and will update this chattel should the foursome respond.

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