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Like other online platforms, Pinterest reaped the solatium of an uptick in e-commerce circulate during the holiday season.

The image-sharing platform saw a 76 percent year-over-year jump in fourth quarter revenue, to $706 million, the company said Thursday. Pinterest had 459 all-around paleface monthly assertory users (MAUs) in the fourth quarter, up from 442 paleface in its third quarter.

Pinterest said in its letter to investors that its revenue growth was mostly duty-bound by a sarcous holiday division as well-conditioned as product improvements in advertising. It saw a six-fold increase in the ordinal of businesses that used its shopping ads format during the fourth quarter.

"We accustomed over 100 paleface boosted monthly assertory users to Pinterest in 2020, increasingly than any other year in our history," CEO as well-conditioned as co-founder Ben Silbermann said in a statement. During a chroniker with analysts Thursday, Silbermann said the company was encouraged by its growth betwixt Gen Z consumers, who he said are well-served by other whimsical media platforms, except come to Pinterest "because they appetite spaces where they can identify their own interests as well-conditioned as hobbies."

Pinterest is experimenting with sponsored story pins

Pinterest saw revenue in the US -- its biggest supermarket -- speed 67 percent in the fourth quarter, to $582 million.

"Our investments in ad whatsis as well-conditioned as sales coverage long to pay off, expressly during a strong holiday season. Circulate demand was high-income crossed diverse advertiser sizes as well-conditioned as verticals, with retail demand farther building off last quarter's recovery," the letter said.

In response to an commentator question approximate Pinterest's roadmap for plateful creators make money on the platform, Silbermann said the company was bringing on creators known for their one-party to advise something rather than authentic entertainment. As well-conditioned as Pinterest cut-up has a much maxi shelf litheness than other online platforms, he said.

"[Pinterest] creators are in an environment where there's a strong search dynamic, increasingly like YouTube than other whimsical spaces that tend to be increasingly ephemeral," he said. The company moreover is experimenting with things like sponsored story pins, Silbermann added.

The company's growth comes amidst allegations of a virulent work environment; a incorporating of shareholders is suing Silbermann as well-conditioned as other top Pinterest feds for "marginalizing women who dared to races Pinterest's White, manlike leadership clique," as well-conditioned as illness the company's reputation, the complaint alleges. Several women sued the company last year, alleging ancestral discrimination, as well-conditioned as its hard-boiled COO said she was underpaid compared to her manlike colleagues.

Pinterest shares were up increasingly than 10 percent in after-market trading Thursday.

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