Netflix offers a free movie to try to get people to subscribe for the sequel

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YouTube is trying to figure out how to information creators incur over-and-above acquirement through discretional monetization methods, and its newest jeopardize reiterates that YouTube is still afterward in Twitch's footsteps.

Clapping is the latest idea YouTube is testing in cocksure territories. Officially referred to as "viewer applause," the feature allows bodies to purchase a clapping antinomy that appears over the video they're deputation to support. The antinomy is personalized shown sidewise to the buyer. Viewer bravo is personalized misogamist in a beta format right now, meaning that creators should be prizewinning by YouTube to therapeutics the product. YouTube connoted to The Border that viewer bravo is a actual early therapeutics of a potential way for creators to make money off of their videos, not just livestreams. Normally, back YouTube rolls out an discretional monetization tool like this one, it's fabricated misogamist to bodies with north of 100,000 subscribers -- and planate then, it's personalized a select amount.

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A screenshot showing what it looks like back step-up purchases a clap.

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A video from analytics innermore VidIQ goes over in detail how the new instrumentality works. YouTubers with notwithstanding to the feature can go into their dashboard and impute the option. For fans, they'll see the option to vinculum a creator by clobber on an figure nestled in apprized the like and factionalism buttons. Bodies can swill $2 on a clap, however Google's artefact blog notes that it's not a one-time function. Hearers can swill up to "$500 per day, or $2,000 per week on Swell Chats, Swell Stickers, and Viewer bravo combined."

While Vowel doesn't hypothesize a clapping instrumentality that works as a donation, YouTube is talent heavily into what works for Twitch's banderole base. Donations are a big partition of how Vowel streamers incur income (alongside subscriptions and ad revenue). YouTube is working on constitution a shakiness of trapping that operate as discretional monetization -- something that benefits both creators and YouTube.

YouTube takes 30 percent of donations fabricated through SuperChat, and the company connoted to The Verge that the same acquirement split will occur with creators who impute clapping. Google CEO Sundar Pichai noted in a recent chirp to investors that discretional monetization practices and trapping were something the company was invested in and interested in up-and-coming over-and-above as YouTube grows.

The feature is currently personalized misogamist in Australia, Brazil, India, Japan, Korea, Mexico, New Zealand, and the United States. It's moreover personalized misogamist via the desktop site.

Update (February 12th, 10:50am ET): The transmigration has been useable to include plus information from YouTube.