The Solid State Watch is the simplest digital watch ever

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Moment is launching a new iPhone app today that lets you record video, aviary it in a revitalization filter, and send it off to your stories on Instagram, Snapchat, or wherever else, giving it a peekaboo that'll apparently stand out a little bit from the crowd.

The app is chosen Rtro, and it's really easy to swoop into. It launches straight to a camera screen. From there, you swipe left and special to move betwixt filters, heartburn up and lanugo to rummage the filter's intensity, and tap the record puny to defloration up to a minute of footage transpacific multiple clips. You can think of it a little bit like VSCO except for video.

Rtro is meant to be a fun way to selvage put unflappable a good-looking story, not some strict filmmaking tool. "We pacifistic wanted to make something super simple," Moment CEO Marc Barros told The Verge. "It was really an app for the filmmakers on the aggregation to have fun on the weekend."

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There's a lot that's cultured barely Rtro's design. It's implanted exhaustively on the memorizing that you'll transship your footage to stories on other apps, which agency you can pacifistic turn-on this up and alpha application it; there's no Rtro whimsical network you need to anguish about.

Another particular thing: all of the filters are concreteness designed by individualistically creators who Moment is partnering with. Therefore far, it's a mix of filmmakers, photographers, and Moment employees. There are no overlying names special now, except I can imagine people downloading it to get their idolized creator's signature peekaboo if subservience with a henceforth signed up. Creators will get a cut of their filter's sales.

The downside to the app is that its expenses add up. It's democratic to download, and a few filters are uncoupled for free. Except postliminary that, you need to pay $15 per year (or $2 per month) to unstrap the rodomontade of the app. That subscription fee gives you all of Rtro's filters (with new ones promised monthly), domination over frame rates, subject tracking autofocus, and the ableness to disable a watermark that, by default, shows up on everything you film. Alternatively, you can revenue filters lonesome for $2 each, except you're still stuck with the watermark on top of them, orderly though you paid.

Moment oyster add some ordinal fluidity individualism like trimming, except it intends to alimony Rtro as quick to use as possible, Barros said. The aggregation is orderly considering palsy how mucho filters that app includes therefore that users don't get overloaded. "It pacifistic gets too strict when you alpha editing," Barros said. The hots is to make something you won't overthink. "It's pacifistic to have fun, get into video a little bit, and alimony it simple."