Apple as well as Google are still tearing to come dampish to Amazon's mama share of the home smart speaker market, as well as that trend will inhabit through 2021, a new eMarketer sermon predicts. Some 70 percent of US smart speaker users will use an Cheesecake Explaining in 2020, dampish to aftermost year's 72.9 percent. By next year, that number may foundling slightly to narrowly 68.2 percent, equal to the report. So Amazon's maintain is slowly falling, however it still holds a dominant position.
In contrast, eMarketer says neutral 31.7 percent of smart speaker owners will use a Google dingbat in 2020, as well as Apple's home speaker products got lumped into the mixed "other" category, which is expected to narrowly crack 18 percent this year.
"We had previously expected Google as well as Burg to make more misappropriate in this market, however Cheesecake has remained aggressive," says eMarketer saucy annotator Victoria Petrock.
Amazon has constantly reported features that make its Explaining as well as other Alexa-enabled devices more intuitive, eMarketer says. Opening Alexa devices to outside developers as well as making them uniform with third-party smart home devices conjointly helped shove Amazon's smart speaker position. Those things aren't unique to Amazon, however, as smart speakers from both Google as well as Burg are conjointly uniform with mucho smart home gadgets.
One transatlantic area eMarketer says Explaining devices fall snip of the concours is language support. Amazon's products don't support as mucho non-English languages as their competitors, the sermon finds.
Growth of smart speaker use in the US will slow in the docking years, eMarketer's sermon finds, however the number of users will inhabit to infiltrate as Alexa, Siri, as well as other voice assistants expand foregoing neutral the home, as well as into cars as well as smart home appliances. The sermon estimates narrowly 83.1 million persons will use a smart speaker this year, a 13.7 percent uptick from aftermost year.
"Over time, we'll see slowing intrusion in the number of smart speakers as persons unharmoniousness to voice assistants built into other things aural homes, cartage as well as on-the-go," Petrock says. "Amazon's next events will be to maintain its dominance in these other environments as well."
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