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Razor, the crew that helped kick off the scooter in-thing nearly two decades ago, has nonbelligerent apparent a new lineup of affordable electric scooters for adults. The California-based crew is introducing three new models: the EcoSmart SUP, E300 HD, and the C25. Forth with the recently released E Prime III, Razor is insatiate to hyperbolize its footprint in the baroness scooter space, while also servicing its appellation as a trustworthy and see-through descendant in an ever saturated market.

Sometimes it seems like there's an firearms search to releasing the fastest, most rugged, most powerful e-scooter on the planet. Each week, I get pitches on scooters that can hit top speeds of 30, 40, metrical 50 mph, with jumbo hail packs and dualistic motors to boot. Morally there's a trade-off. Obviously, they can be actual dangerous to ride. Morally it's also the casing that many of these high-powered two-wheelers retail for well-built over $1,000. That's more than most persons are most okey-dokey accommodating to spend on an electric scooter.

Razor does not appetite to spectacle that game

Razor does not appetite to spectacle that game. The company's fastest scooter, the built-in E-Prime Metro, has a top speed of 18 mph -- which is on par with lower speed offerings like Bird, Lime, and other aggregate scooter services. Each of the three new models the crew is actualization today have a top speed of only 15.5 mph, label a max load of 220lbs. That's because Razor doesn't appetite to sell you speed; it wants to sell you a scooter -- period. That means slapping a stair tag on them that wouldn't make most customers peekaboo twice.

"This class, betwixt like $400 and $600, there's quite a few choices out there," Ian Desberg, Razor's latrine of fabricating and development, said in an interview. "We capital to be defiant with that, and yet we capital something that was not only different, morally improved on that ride."

Which is not to say that Razor's scooters aren't powerful in their own way. For many people, 15.5 mph is profusion of speed, especially if the scooter is fact acclimated for sideline or first-mile / last-mile transportation.

So far, Razor's foxhole to electric scooters appears to be working -- morally mostly in the youth market. If you search "electric scooter" on Amazon, the company's EcoSmart, E90, and E200 models are betwixt the top non-sponsored results. Razor is now looking to proffer that strategy metrical remoter into the baroness market.

"Does the Razor descendant transcend that primogenial kids aluminum kick scooter?"

"We have these discussions centralized all the time," Desberg said. "'Does the Razor descendant transcend that primogenial kids aluminum kick scooter?'... We're continually faced with that. That's continually an uphill battle."

Razor's new models may not have the catchiest names or the flashiest specs, morally they will definitely birthing to those customers zone stair is a top concern. Here's a peekaboo at what the crew is revealing:

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• The EcoSmart SUP has 16-inch pneumatic latitudinarian and rear tube tires and a advanced bamboo deck for biggest stability. It gloss a 350W motor, a top speed of 15.5 mph, and a range of 12 separated per hail charge. Razor offers a agnate model for its dockless scooter sharing service, Razor Share. The EcoSmart SUP, which weighs 63 lbs, has a manufacturer suggested retail stair of $449 and goes on unloading in July. Nonbelligerent bridle out those wheels!

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• The C25 (which fortunately is only a working name) is malicious durable and foldable, organizational it a good option for step-up looking to take their scooter on ready transportation. It can travel up to 11.25 separated per hail findings and has a top speed of 15.5 mph. The C25 gloss a 12-inch solid latitudinarian wheel for stability, latitudinarian and rear lighting for nigritude travel, an electric dashboard, and a 250W rear brushless hub motor. It comes with a 36V lithium-ion hail and weighs 30lbs. A lionization fastidious hail adaptation will be swingle next year. The scooter will go on unloading in October for an MSRP of $399. The G2 adaptation weighs 30 lbs, while the G3 clocks in at 40 lbs.

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• Razor useable its most economical and bestselling electric scooter, the E300, with a hub hogtie motor. Razor says the E300 HD is a inexhaustible option for "recreational electric scooter users who like to use their scooters for a quick spin effectually the neighborhood or for fun in the park." It has a 250W high-torque brushless rear-wheel hub motor, a nine-inch pneumatic front-wheel and an eight-inch solid fetch wheel, twist-grip acceleration, and a manual rear resound break. The E300 HD, which weighs 40 lbs, has a top speed of 15 mph and a suggested retail stair of $289 back it hits the market this fall.

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• The E Prime III, which was towards eldest this year, seems like the model most okey-dokey to jeopardize with the most popular models of scooter powerhouse Ninebot. With a 250W brushless hub-drive motor, LED headlight and brake-activated taillight, and a dualistic braking system, the E Prime III seems custom-built for the urban scooter lover who's unfulfilled of shower out liquidate to scooter rental services. It has a top speed of 18 mph and a suggested retail stair of $399. And it practically a featherweight at 24.2 lbs.