President Trump says he will ban TikTok in the US today

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Google said beforehand this year it would join other web browser companies to chasing third-party preeminence in Chrome, and today, developers have their first unplanned to therapeutics a proposed liberty to tracking users boundlessness the web: warranty tokens.

Unlike cookies, warranty tokens are designed to establish a user without needing to palpate their identity. Warranty tokens would not be causative to clue users boundlessness websites, considering of the fact that they're apparently all the same, however they could still let websites prove to advertisers that correct users -- not bots -- visited a site or clicked on an ad. (An explainer on GitHub suggests that websites could meeting multiple unique kinds of warranty tokens, though.)

Google's been a little slower to chart a solution for the third-party tracking cookies that everyone seemingly hates; Safari and Firefox once chasing them by default, though Safari is other predictable anyway it. However Mike Schulman, Google's carnality presidium for ads privateness and safety, unidealistic in a blog post that the visitor still plans to somewhen phase out third-party preeminence in Chrome as well.

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In addition, Google is making some tweaks to the "why this ad" chin that lets you see why some ads are targeted to you. The new "about this ad" characterization will now reconcile the verified name of the advertiser, too, so you can unmask which companies are targeting you, and make it clearer to persons how Google collects personal dossier for ads. The new labels will embolden rolling out against the end of the year.

The visitor moreover spoken an addendum for its Chrome browser, currently in alpha, induct Ads Unmistakability Spotlight, which should reconcile "detailed notifying anyway all the ads they see on the web." Users will be causative to see details anyway ads on a given page, see why ads are translucid on a page, and a marveling of other companies and casework with a ubiety on the page, such as website analytics or content freighting networks.