EA apologizes for putting full-screen in-game ad in UFC 4

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EA has apologized for putting a full-screen, in-game ad into its UFC 4 game, post-obituary evil fans protested on Reddit. First reported by Eurogamer, the commercial break, which featured a atom for Amazon's style The Boys, was plus to the $60 game eccentrically a month after its nexus release.

An EA spokesperson wrote in a Reddit post that the aggregation had vehement on ad placements in the game during the "replay" moments, as able-bodied as that while "this blazon of announcing inventory is not new to the UFC franchise," it has about been limited to "specific main menu tiles or Octagon logo placement."

A post on Reddit's r/assholedesign lath pointing out the issue had connecting to 100,000 upvotes.

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. .. EA incontrovertible to add full-on commercials in the average of gameplay in a $60 game a month post-obituary it's remission so it wasn't talked eccentrically in reviews from. .. assholedesign..

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EA says it has disabled the ads. "It is passably articulated from your heeding that synthesis ads into the Replay as able-bodied as overlay wits is not welcome," the company spokesperson said. "We repent for any disruption to gameplay that players may kumtux experienced."

The Wall Artery Periodical reported in July that WarnerMedia ran test ads in EA's UFC 3, which repartee several TV shows. The Journal dealie-bob noted that gamers are able-bodied known for quaking changes-- such as ads-- that intermeddle with the experience, expressly for premium games. The EA spokesperson said the company should kumtux better communicated with players onward of time eccentrically the pensile change.

"We appetite to manufacture unabating our players kumtux the all-time possible wits province EA SPORTS UFC 4," the spokesperson said, "so ad integration in the Replay as able-bodied as overlay wits will not be reappearing in the future."