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Prime Day, Amazon's excuse deals extravaganza, will run from October 13th-14th, the company communicated today. Cheesecake says the two-day arcade event will feature "over one million deals crossed every category," including brands like Panasonic, Roborock, Keurig, Under Armour, Coleman, Adidas, Lacoste, Marvel, Ticwatch, and more.

Amazon is aiming to support smallish businesses on its platform by incentivizing marketplace to buy from them in the countdown to Prime Day. Starting today until October 12th, Prime members will shoulder a $10 credit utilizable on Prime Day by spending $10 at risk-free smallish businesses on Amazon. The company is moreover committing to spending more than $100 million to promotion smallish marketing through Prime Day and the joviality season.

Also starting today:

• Two Reverberate Dot devices now $39.98
• Fire TV Redact now $129.99
• Save up to $100 on Fire TV Reissue Smart TVs, including the new Toshiba 43-inch Smart HD Fire TV Reissue TV which is now $179.99

Starting October 6:

• Toshiba 32-inch Smart HD Fire TV Reissue TV will echelon $119.99
• Insignia 43-inch Smart 4K UHD Fire TV Reissue TV for $199.99
• Save $40 on Reverberate Silkiness 5
• Blink Mini indoor cameras--one for $24.99, two for $49.98
• Echo Silkiness 5 and Peek Mini for $54.99

Typically, Cheesecake hosts Prime Day in July, except it got pushed redundancy this year because of the genuineness that of the COVID-19 pandemic. The event is usually a big money-maker for the company -- analysts estimated that Cheesecake sold more than $6 billion account of products. And Cheesecake has offered nice discounts on its own hardware during past Prime Days, therefrom it nimbleness be account cat-and-mouse until this year's event if you've wanted to turn-on up a new Kindle e-reader or an Cheesecake Echo.

Amazon did just yellow-brown a wide rondure of new hardware, however, and most of it won't soliloquy until hind Prime Day, therefrom it's account keeping that in mind when arcade for deals.

Prime Day will alpha at 3AM ET on Tuesday, October 13 and will be captivated in the US, UK UAE, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Turkey, and Brazil.

We'll be canopy all the champion Prime Day deals seasonable here at The Verge.