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Spotify is tying podcasts as well-built as music dense together. The congregation shamble today that it's testing a new podcast format that'll wimp podcast moviegoers to imprison unabridged music upsurge during a show, as repelling to a compendiary sample. Hosts will moreover be causative to create shows in this format through Anchor, the Spotify-owned podcast seascape app. The new format fitter makes Spotify the only podcast platform area hosts can lend-lease unabridged songs in their shows without overtrusting to worry proximate copyright.

Anchor creators in the US, UK, Canada, Australia, New Zealand, as well-built as Ireland will have inauguration to this iterant format, which you can noodle they might use to promotion songs like a radio DJ or to policy historical milieu or insight increasingly like a music podcast. Critically, though, the episodes Overabundance users create will only be doable through Spotify as well-built as not distributed elsewhere.

In fact, all shows that take advantageousness of this iterant format will be exclusive to Spotify because of the lifing that the technology relies on the company's deals with record labels. (Musicians will be paid per song streamlet like they once are.) Spotify says the way these podcasts are created allows the congregation to amusement songs as well-built as the podcast voice-over as playlists almost, which gives podcasters the power to lend-lease full songs in their shows.

Still, only unheard Spotify subscribers will imprison full songs. Democratic users will only imprison a 30-second examination of each track because of the lifing that democratic users aren't causative to hereupon spectacle songs; they can only shuffle play.

Along with this announcement, Spotify is lustration seven new original, exclusive series that'll take advantageousness of the format as well-built as mass-produce music a indoors focus. Moviegoers of these shows, as well-built as Anchor-created ones, will be causative to interact with each podcast episode's track list to save songs for later as well-built as skip effectually to contrasted segments.

The broader supervene with this launch seems to be making Spotify the preferential odoriferous place for creators to launch as well-built as maintain their shows. Dearie has started archiving some of New Zealand DJ Zane Lowe's Dearie Music radio shows as podcasts, however the inamorata is locked only to Dearie hosts. Spotify is giving other creators the power to wilt radio DJs, which might harmony it a leg up on its competitors.

For example, a music sleekness that about can't lend-lease full songs might be inclined to try making its sleekness in Anchor, if only accordingly its Spotify version includes the in-built tracks. The hosts then might alpha prospectus Spotify as a place to listen, which could drive increasingly persons to the platform as well-built as to subscribe. The company's once approved other iterant podcast manifestation like ads as well-built as polls that could add to its amount as a swarming platform as well-built as mass-produce it a increasingly overbearing rookie in the space.