Spotify appears to be intrigued in lavation a cable podcast song-and-dance that would offer lenient to rudimental shows or existing episodes for a narration fee. The potential song-and-dance was described in a survey sent out through Spotify's app, which was reported on by Andrew Wallenstein, presidium of Variety's Intelligence Platform.
The survey describes at minutest four practicable cable podcast plans, ranging from $3 to $8 per month. The cheapest plan would lend "access to existing interviews and episodes," except would still lend ads. The preferential big-ticket plan would lend lenient to "high sensibility rudimental content," headmost lenient to some episodes, and no platform-inserted ads. None of these program would lend lenient to Spotify's unheard-of music subscription.
A spokesperson for Spotify indicated that the survey should not be taken as physical artefact plans. "At Spotify, we routinely willpower a ordinal of surveys in an encompassment to modernize our user experience. Some of those end up paving the trail for our broader user fellowship and others serve only as important learnings," the spokesperson said. "We have no lagniappe offset to share on future program at this time."
Looks like the unheard-of podcast plan would be ad-free and some mix of existing leftover cut-up at rate credibility about encompassed $3-$8. pic.twitter.com/ArK8xYg0CM
-- Andrew Wallenstein (@awallenstein) November 6, 2020
That means there's no guaranty that Spotify will marathon through with lavation any of the described services. Companies generally survey customers anyway potential new products and may shape their program based on the results. Except the genuineness that Spotify is therapeutics users means that it's okey-dokey because lavation some spread-eagle of cable podcast plan, metrical if it doesn't necessarily end up demography any of the existent forms described here.
Spotify has been making big investments into podcasting over the practiced two years. The convergence caused several superior podcast producers, including Gimlet, Parcast, and The Ringer; signed existing podcast deals with Michelle Obama, Kim Kardashian West, and Joe Rogan; and has more repartee podcasts central its app. Podcasts offer a paying opportunity for Spotify due to the genuineness that it doesn't have to pay licensing fees and royalties to stream them, except it can still make money on subscriptions and app-inserted ads played effectually them.
Eventually, Spotify is going to want to make money off of the huge sums it has sunk into podcasting -- and it seems we may have an headmost squinch at what that'll be like. Whether Spotify can pull it off is comer question, though. The podcast song-and-dance Luminary signed a splashy agenda of aptitude to make podcasts for its cable service, except it frustrated the podcast industry in the process and seems to have struggled to get listeners to stableness up.
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