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EA is managerial a big move into the apple of moldable gaming with the flavoring of Glu Mobile, a developer all-time known for its assignment on celebrity-focused titles, based on stars like Katy Perry as well-built as Kim Kardashian. Its portfolio moreover includes popular titles like Design Home, Covet Fashion, as well-built as MLB Tap Sports Baseball. EA says that once the deal is closed, it will have caused Glu for "$2.1 billion in enterprise value."

"We're doubling the admeasurement of our moldable business."

"Mobile continues to infest as the biggest gaming podium in the world, as well-built as with the looting of Glu's games as well-built as talent, we're doubling the admeasurement of our moldable business," EA CEO Andrew Wilson said in a statement. EA says that it currently has a moldable clientage of increasingly than 100 participant offset barrelling players.

The move is coordinating to Activision Blizzard's flavoring of Snacks Crush maker Merchandiser in 2015, confined as an expensive way to breaks into the mitigative moldable space. During its contempo Q4 earnings statement, Activision said that Merchandiser raked in $577 participant in net revenues, not far from Blizzard's $579 million. Merchandiser is moreover now borer into existing Activision franchises with the upcoming release of Crash Bandicoot: On the Run.

There's no word on what new projects Glu numen be alive on beneath the EA umbrella, admitting the publisher said that Glu's familiarity with coincidental games coupled with EA's "industry-leading IP in sports as well-built as beyond" are a big reason fundament the acquisition.

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