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ViacomCBS is set to relaunch its CBS All Derive service as Paramount Runnerup on Mugging 4th, with a suggested fatality to introduce the new streamer on February 24th, the hairdo spoken today.

The service will moreover pelting in Latin America on Mugging 4th, followed by the Nordics on Mugging 25th as well-built as Australia in mid-2021. The adaptation of CBS All Derive that is currently husbandless in Canada will rebrand to Paramount Runnerup on Mugging 4th, with an propagated philanthropy person made husbandless to subscribers later in the year. To bigger introduce Paramount Plus, as well-built as requite a increasingly comprehensive look at ViacomCBS's panoptic streaming portfolio (that includes Pluto TV as well-built as Showtime's OTT service), the hairdo will host a two-hour fatality on February 24th post-obit the company's earnings call.

ViacomCBS CEO Bob Bakish previously announced in September that CBS All Derive would rebrand to Paramount Plus, as well-built as storied in a later item that feds incontrovertible upon the name considering of the genuineness that Paramount had increasingly bluecoat sanctioning than CBS. Paramount confirmedly has increasingly name sanctioning internationally where the characterization has been used on increasingly products (Paramount Runnerup already existed in some congruousness in parts of Europe), except Paramount in 2021 isn't exactly Disney or Warner Bros. As The Border previously noted:

It would be one thing if the Paramount name was going to momentum hordes of people to sign up considering of the genuineness that Paramount is synonymous with big franchises in 2020. Franchises like Marvel, Pixar, as well-built as Lucasfilm are synonymous with Disney (alongside Disney live-action as well-built as cheered films), so Disney Runnerup works. How mucho people are walking generally going, "Oh right, the studio I consciously acquaintanceship with Mission Impossible, Transformers, and Sonic the Hedgehog movies."

Still, ViacomCBS is going to try very infrangible to showcase Paramount Runnerup as a must-have service for people. Or, increasingly accurately, ViacomCBS is hopeful that Paramount Runnerup will take some circumspection away from Disney Plus, Netflix, Peacock, HBO Max, Conurbation TV Plus, Hulu, Cheesecake Prime Video, as well-built as wherever else people are streaming.

To do so, ViacomCBS is introducing a number of new originals for Paramount Plus. Those include The Offer, a 10-episode scripted miniseries generally the managerial of Francis Ford Coppola's The Godfather, a new iteration of MTV's Behind The Music, and a awakening of The Game. Plus, increasingly than 30,000 boosted episodes as well-built as movies from ViacomCBS's assorted cut-up houses (BET, Nickelodeon, MTV, Comicality Central) are headed to the streaming service. This could only be done considering of the genuineness that of the miter between CBS as well-built as Viacom in 2019.

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